Gina Joseph, social media community manager, also contributed to this post.
CisionNavigator’s Fashion & Beauty Buzz e-newsletter goes out today and we paired up with Anna Marevska, founder and editor of Fashion Files Magazine. We didn’t have to travel far, as Anna works in research at Cision’s North American headquarters, but that doesn’t stop her from covering runways and events, keeping up with fashion elite and being named one of six must-follow Chicagoans for New York Fashion Week.
Q: How did you get into the fashion media industry?
A: I’ve always had an affinity toward fashion and both my mother and grandmother were a huge influence. Having my own fashion magazine has been a dream of mine since my early teen years, and online media made it possible for a fraction of the cost. I wanted to combine style, opinion and journalism so three years ago FashionFiles Magazine was born.
Q: How was fashion week?! What was your favorite part?
A: New York Fashion Week was amazing. Everything that you hear about the hustle and bustle of New York City during fashion week, the glamour, the photographers, the high fashion, the after parties and the celebrities is true. The energy at the Lincoln Center is intoxicating, but my favorite part was backstage. Getting a glimpse of the collections before they were shown to the public was incredible, and talking to the designers about their inspirations – even more so. I also got to mingle with some incredible fashion journalists like Joanna Coles and Cathy Horyn.
Q: What are some trends we should look for this winter?
A: This fall is all about leather, fur and the return of decadence and baroque-inspired fashion. The leather trend is probably my favorite because it comes in unexpected shapes this season, like all leathers dresses and skirt-suits. Fur, both real and faux, also comes in unexpected places, like sleeves or pockets. And finally the baroque trend, which is all about brocades and intricate embroidery, and looks that make me feel like you’ve stepped out of a Michelangelo painting.
Q: What keeps you blogging?
A: Fashion writing in general has taken me places I never thought I’d see, and has introduced me to amazing people from near and far. All I want to do is see and feel more of it.
Q: What is the wackiest/funniest pitch you’ve received?
A: Not certain about funny or wacky, although I get a lot of baby fashion pitches with is rather humorous. Unfortunately I receive a lot of misguided pitches. Rarely do I get something that fits my coverage, and if I do, it is from PR pros who have already established a working relationship with me, or designer in-house publicist.
Q: Any tips for PR professionals who want to get in contact with you?
A: One glance at FashionFilesMag.com and you will know exactly what to send my way. That’s all I can ask, because the good PR pros will know. And email is always the best way to reach me. If I don’t respond to your email it is because I am not interested in your pitch and not because I have not seen it. No need for a follow up. You can also reach me on Twitter @AnnaMar_FFMag
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