PRWeb transmitted a press release for ICOA that we have since learned was fraudulent. The release was not issued or authorized by ICOA. Vocus reviews all press releases and follows an internal process designed to maintain the integrity of the releases we send out every day. Even with reasonable safeguards identity theft occurs, on occasion, across all of the major wire services. We have removed the fraudulent release and turned the matter over to the proper authorities for further investigation.
by Katie Gaab
You survived a crisis! That's great, but are you really in the clear? Check out these steps to pinpoint what to add to your plan before the next crisis hits.
Don't risk your reputation. Follow this eight-step guide to take control of a social media crisis and guide consumers toward a positive perception of your brand.