This is a guest post from Gina Joseph, social media community manager.
Q: How did you get into the beauty media industry, and how did you grow your reach?
A: My first job in the industry was in the beauty department of Cosmopolitan. I was in graduate school and interned there for six months before there was a job opening that I was able to apply for. There, I learned the ins and outs of beauty editorial and built relationships with publicists, other editors and experts that I still have today. Then, I made the jump to the other side, beauty PR, where I learned the strategy behind building brands and continued to marinate my relationships. Three and a half years ago, I launched BeautySweetSpot. I was fortunate for my background as it gave my blog instant credibility and my relationships in the industry were very supportive. I’ve grown my reach over time by always seeking exclusive content, staying true to myself and putting my readers first.
Q: What do you like most about beauty blogging?
A: I love being in beauty because it’s a combination of trend and science. It’s exciting to be on the front line and behind the scenes watching brand and technology evolution. I studied journalism in college and even though I freelance write and do on-air work, I find that blogging is the perfect combination of self-expression and reporting, which is why I love it.
Q: What are some beauty trends we can look out for this winter?
A: One of my favorite beauty trends of the winter is sleek, shiny hair. For a long time the look was all about loose waves, but it’s time to take out your flat iron again. Some other beauty trends for winter are: rosy cheeks (think a sexy flush), wine stained or nude lips and metallic shadow.
Q: What are some tips for other beauty bloggers/journalists just starting out?
A: One, find a niche. There are millions of beauty blogs. What’s going to make yours compelling? Two, understand ethics. As a journalist, ethics are constantly challenged and you need to stay honest and true to your profession. Three, put your audience first. As much as a blog may seem like a personal diary, it’s not. You’re informing and entertaining an audience.
Q: Any tips for PR professionals who want to get in contact with you?
A: Email is best! Please contact me at jeannine(at)jeanninemorris.com.
Q: What are you PR pet peeves, or what is the strangest pitch you’ve received?
A: Being in beauty there is an event for every new product launch and it’s physically impossible to attend all of them, but I try to go to as many as I can. My biggest pet peeve is when a publicist doesn’t take a RSVP “No” for an answer. Some literally check in two to three times to make sure I can’t go to an event. While I’m honored to be invited, attending events doesn’t pay the bills.
One of the strangest pitches I’ve ever received was for a bathroom spray called a Poo-Pourri. The publicist clearly never read BeautySweetSpot or saw any of my work!
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