Weekly Feature for Fashion & Beauty Fanatics: Q&A with Maria von Losch

Photo courtesy of Maria von Losch

For this week’s Fashion & Beauty Buzz from Cision Navigator, we bring you Maria von Losch from Savvynista. We chatted about Fashion Plates, Contempo Casual (!) and the evolution of her blog.

Q: Where did your interest in fashion first begin?
A: Ever since I was a little girl, I loved playing in my mother’s closet – trying on all of her clothes and walking around the house in her high heels. My mom had it going on with style. She rocked the 60s and 70s look from head-to-toe. In the early 80s there was this kit called “Fashion Plates” for girls. Basically they were designer sketches of outfits transferred onto plastic plates with an upward groove. You could mix and match tops and bottoms, creating your own outfits. After placing these plates together, you lay a piece of blank paper over the plates and swipe a black crayon over the paper. My sister and I would spend hours and days making new drawings/outfits with lots of crazy colors and detail. I came up with the idea of making look books with our Fashion Plate creations. To this day I still have these books. My mom, Fashion Plates, Contempo Casuals (which no longer exists) and fashion magazines were really my first influences in developing a love for fashion. I never wanted to be a designer, I just wanted to wear the clothes, the shoes, the handbags and the jewelry, and still do today.

Q: What keeps you in the industry?
A:
Working with clients as their personal wardrobe/style coach, going to events, spending a few hours a day reading other media outlets, shopping around town or while traveling, working part-time as a stylist at a friends designer boutique.

Q: What do you like most about your profession?
A: Flexibility, creativity, the smile and mood shift when working with clients.

Q: How has your blog evolved and how have you grown your reach?
A: It’s evolved by combining two old titles “Eat Your Cake & Have Your Shoes” and “GadgetsXO” under “Savvynista”. I really had no idea what I wanted to do with my blogs. I just wanted to write, share cool finds – basically experimenting for a couple of years. As I started delving more into the “blog-o-sphere” I realized that people were making a living at it and using blogs as a platform for their business. I wanted to do this. Growing my reach is an ongoing process. I feel Instagram, Twitter, networks I belong to like IFB (International Fashion Bloggers), and commenting on other blogs/media outlets grabs new visitors to my blog.

Q: What are some upcoming fashion-related trends you have noticed?
I’m surprised that neon is still being used for spring/summer 2013 and heels are coming back down to reasonable heights like the 3 1/2 inch.

Q: What are you PR pet peeves, or what is the strangest pitch you have received?
A:
When someone doesn’t do their research as to what I feature on my blog or my style. But I’m pretty open-minded because sometimes I discover little gems out there. Another is not responding at all to an email or phone call. If I’m contacting a PR rep for possible story or collaboration and you’re not interested, a simple response back is all I need. Communication: isn’t that what PR is about?

Q: Any tips for PR professionals who want to get in contact with you?
A:
Email is preferred, I always respond. And if you’re looking to have a client’s product featured, be willing to mail actual items to be photographed

Find von Losch on Facebook, Twitter, Pinterest, YouTube, Instagram and LinkedIn.

Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers.

If you want to sign up or be featured in it, email gina.goodman (at) cision.com. Don’t forget to also follow @CisionNavigator and @Cision on Twitter!