This is a guest post from Gina Joseph, social media community manager at Cision.
Ready for another dose of fashion and beauty? We loved hearing from Sarah Mendelsohn, a publicist and fashion journalist living in New York City, and author of the blog A Hit of Sarah. She clued us in on what it’s like to be behind the scenes at New York Fashion Week, and where she gets her ideas for blogging.
Q: What made you decide to start fashion blogging?
A: I started fashion blogging in 2007 as a means to discuss things going on in fashion with others around the world. Writing is also something that is a passion of mine so starting a blog seemed like a perfect combination of both.
Q: Did you go to New York Fashion Week this year? If so, what was that like?
A: I’ve gone to New York Fashion week almost every season for the past four years. This year I changed it up and spent most of my time backstage at shows like Carolina Herrera, Helmut Lang, Jenny Packham and more. Seeing something being created behind the scenes is a completely different experience than just seeing a show. You see the effort, inspirations, and dedication that go into producing a unique collection for the world to see.
Q:What is your favorite part of being a fashion blogger?
A: Meeting, networking, and collaborating with others. I’ve been invited to many amazing events, worked with very talented individuals, and collaborated on so many different unique projects. Meeting other inspiring individuals is what really makes fashion blogging worth while. These people tend to be incredibly passionate about what they do and meeting them always provides me with a lot of motivation.
Q: What is the most challenging part of your career?
A: Social media has proved to be a bit challenging. There are so many different outlets being used for promotional purposes right now and it’s hard to consistently keep up with all of them all by myself.
Q: Where do you get ideas for your posts? Do you mostly focus on New York fashion and beauty, or all fashion in general?
A: I get ideas from various sources. Some are from the collections I see presented at fashion weeks, some are pitched to me by publicists, some from other media outlets, and inspirations I find on the Internet, in my travels, or in my city, New York.
Q: What are you PR pet peeves, or what is the strangest pitch you’ve received? Any tips for PR professionals who want to get in contact with you?
A: I hate when I get pitched something that I would very obviously never write about or a story idea that just doesn’t fit my content. I’ve been pitched sportswear and sex toys, plus-sized clothing, and so many things that are not at all related to what I write about. My biggest suggestion would be to know who you’re reaching out to before you contact them. Sending a pitch to the wrong outlet is just a waste of time for both parties.
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