Pinterest made a speedy, impactful entrance to the world of social media. Initially a haven for mommy bloggers and home decor fanatics, the site quickly became a huge traffic driver for websites where pins originated. According to TechCrunch, Pinterest is now the 4th largest traffic driver worldwide beating out Yahoo, Bing, and Twitter. As sales numbers reflected the referral traffic increase, people began to notice that Pinterest is not only a fantastic way to make your stomach growl in 2 minutes flat but also a site that benefits business in a major way. But the question of how to get the most out of Pinterest remains.
Before companies can utilize Pinterest to their benefit, it’s important to understand the platform, technique, and etiquette. Pinterest is a visual-based social media platform. Two parts to this description are important to remember: visual and social. Visually stimulating content will always fare better and being social with Pinterest is one sure way to help grow your following.
5 “Musts” for Pinterest Pins
- Always include a description of the image since descriptions are searchable by Pinterest
- Link your boards to the categories they are associated with. Boards are customizable, categories are not. They are created by Pinterest and help to distinguish pins from one another
I’ve shared a few of my favorites tips on how to be successful on Pinterest. To find the rest of the tips and to read the whole article, download the “Making Sense of Pinterest for Marketers” article.