This is a guest post from Gina Joseph, social media community manager at Cision.
We were super excited when we heard Emily Maynard – of ABC’s The Bachelorette fame – started a new fashion blog, Lifestyle and Fashion by Emily Maynard, as well as her own line of jewelry. So we were even more elated when she offered to do a Q&A with us! Without further ado, it’s time to talk fashion and beauty with Emily!
Q: When did your love for fashion and beauty begin? Is this something you passed down to your daughter, Ricki, as well?
A: My love for fashion and beauty began as soon as I could start dressing myself. My mom would let me wear whatever I wanted to as long as I looked clean and put-together. Fashion and beauty are ways for Ricki to figure out what she likes and doesn’t like. It’s fun for me to see her personality develop through her choice in clothes.
Q: How did being on The Bachelor, and then starring as The Bachelorette, inspire your current style? (We’re big fans of the show over here!)
A: Being on “The Bachelor” and “The Bachelorette” hasn’t changed much of my style. I always wore what I liked. What you see on the show is how I usually dress daily.
Q: If you had to choose one favorite brand and one favorite product, they would be …
A: My favorite brand would have to be Rag & Bone. I love their jeans and couldn’t live without them! My favorite product would have to be lip balm by Fresh Cosmetics.
Q: Who do you see as your target reading audience?
A: I see my target audience as the same people who watch “The Bachelor” and “The Bachelorette.” The show reaches a huge demographic of girls in high school and college, as well as mothers who watch the show after they put their kids to bed. I hope to attract these types of audiences to my new blog.
Q: What do you hope to offer your readers, that keeps them coming back?
A: I hope that readers will come back to my site through the “Ask Emily” section where people can ask me questions about beauty and fashion.
Q: Tell us a bit about your new line of jewelry!
A: My upcoming jewelry line, Emily Maynard for Towne & Reese, was inspired by my travels and love of fashion and jewelry. The line will feature one-of-a-kind affordable pieces that can transform any outfit.
Q: Where do you get ideas for your blog?
A: Most of the ideas from my blog come from the questions people have asked me. I also formulate some of my ideas as I’m getting ready every day; I highlight the items I really like so that I can blog about them later.
Our free weekly Fashion & Beauty Buzz newsletter features industry-related job postings, staff updates, Q&As with the fashion and beauty community, upcoming industry events and more, and is geared toward industry journalists and bloggers.