As a male fashion blogger in a female-dominated industry, Australian Dominic Bartlett-Roylance has experienced his fair share of challenges. Although he suppressed his love for the fashion and art industry during high school, he later found a creative outlet in the blogging world, and hasn’t turned back since. Dominic’s blog, Style Hunting Club, has allowed him to grow a following and connect with other male fashion writers in the space. Learn how blogging has served as a catalyst for his love of the art and fashion industry, and where he looks for inspiration!
Q: Tell us a little about your background! When did you decide to start a fashion blog?
A: Basically I was interested in fashion and art all throughout high school – I was so totally enthralled in the creative universe that I couldn’t talk about it or let anything out. I was pretty much just crushed by it. Then I graduated from high school a year and a bit ago, and when I went in for [an] interview I didn’t really like the first impressions I was getting from anyone there. So I declined my offer and just bummed around at home, got a library card, started reading more about stuff, then became friends with someone who had a blog, then I started a blog, and so it went on.
Q: Do you focus on local fashion, or do you feature content from other cities/nations?
A: I like local fashion. One of my writers and close friends is Jack Huang, who created his own fashion label, AL.13, and is based in Sydney, Australia. Though I used to be literally obsessed with local labels – I would give the death eye to people who were wearing a Louis Vuitton bag or bought something from Target. I would be like “do you want to contribute to the death of the Australian fashion industry?! Do you?!” But now I am way more at ease because fashion is global, it’s there to be enjoyed. I shouldn’t have pressure being put on me to buy an Australian brand when I don’t want it. But I do always feel tingles of Australian pride when I buy something Australian.
Q: Who is your target audience?
A: My target audience is pretty much young adults, people like me. People who don’t pretend to be rich or poor, people who are intelligent, real people. After all, blogging is powerful because it is nearly raw.
Q: How would you describe your own style?
A: My personal style is a lot of things. I change frequently I must admit. As stated before, I was really into Australian designers, then I got really into Swedish designers and I wouldn’t touch the big brands. But now I am buying Gucci and CK and Louis Vuitton. Recently, I bought the A.P.C. camo jacket because I was on the site due to a link on Facebook about the Kanye West collaboration. It’s funny to think though, style is just as much about social science as it is about money to be able to pay for luxury items.
Q: Have you ever been to Fashion Week?
A: Yes, I went to Fashion Week Australia this year and I loved it. It was really strange though, because I would read all these personal things that people put on the Internet, and then see them in real life [but] then not go up and talk to them about their new bag or whatever. Maybe I am shy, maybe I am a snob, maybe I don’t want to get too involved haha. I met Jack Huang there. There were nice people there, and I totally did not expect at all to make any friends whatsoever.
Q: What is your favorite thing about being a fashion blogger?
A: I like many things about being a fashion blogger – what is not to love?! You get to dress up in really ridiculous clothing and publicize yourself! I’m joking. But honestly in a world that is so competitive, with agents and with deals, it’s better to just not have that and just chill and know that you are going to be just fine because your fashion blog is yours and if you love it, it’s not going anywhere.
Q: What about the most challenging aspect?
A: There are a few, one of them being that there aren’t any guys fashion blogging at all. Compared to women it’s like 10:90, and guys are the 10. Which like totally kills me sometimes, it actually gets me really upset.
Q: Where do you get ideas for your posts?
A: Well I suppose I read a lot of books and I just like comedy and stuff.
Q: What are you PR pet peeves, or what is the strangest pitch you’ve received?
A: When somebody wants to advertise something on my page which takes up the whole page, and they [offer] $100 a year, it kills me. I am not going to sell out that fast or cheap, sorry. Or when I have written a really decent email to a PR and they won’t reply.
Q: Any tips for PR professionals who want to get in contact with you?
A: Yeah, just send me an email. I don’t bite and would love to talk to you.
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