The other day I found myself wondering how to let people know I would be on site and selling my new book Exodus at the 71st Annual World Science Fiction Convention this weekend in Texas. In the end, I opted to draft a press release over a blog post.
It used to be when something wasn’t worthy of a press release, you’d just slap it on a blog. But the content marketing revolution has gotten so competitive that posting corporate or announcement information on a blog post is often uninteresting to readers, and hurts the engagement cycle.
When a blog is well read by a community, usually it’s because the blog offers specific content. Readers want the latest from a personality or information about a subject matter. It’s critical to stay on topic and serve them well. Announcements like event appearances usually don’t work well on blogs, though you can always put a badge up on the side rail.
At the same time, I needed a piece of public content to attract people attending the conference who are interested in books. And I needed it not only for Google, but also for Twitter and Google+ searches.
It offers the canvas to link to various book initiatives, offer the trailer video, and of course my table video. And so my PRWeb release will go out on Thursday, and hopefully it will create some opportunities to meet and greet with folks.
At least with the press release, I can publish the information, target the right people, and avoid upsetting the rest of my community.
What do you think, should folks use blogs or releases for these types of PR announcements?
Image: mickamato (Creative Commons)