Our Behind the Story series took us to three major cities in the United States – New York; Washington, D.C.; and San Francisco – where we gathered a panel of journalists and filled the room with communicators to discuss the industry, see what tips journalists have for PR professionals and more.

In the below discussion, we learn about a day in the life of a journalist. How does this knowledge help you to build better relationships with journalists?

For more insight from our Behind the Story series, get a free download of our Public Relations Resource Kit.

http://youtu.be/yJuJuxfOM9M

Lisa.Denten@cision.com'

About Lisa Denten

Lisa Denten is the Social Media Manager of Cision U.S., where she leads social strategy, coordinates the blog editorial calendar and manages public relations campaigns. She regularly hosts Cision webinars, was chosen as a #FollowFriday guest on industry blog Spin Sucks, and has spoken on panels for Inbound Marketing Summit and Publicity Club of Chicago. She worked in the newspaper industry before joining Cision in 2008. Connect with her on LinkedIn or Twitter at @lisaml15.