Many trends are forecasted for 2014. Some are continuations of existing trends, while others are based on new technology, but all offer smart marketers the opportunity to get ahead of the competition. Consider the following three and whether they can help you achieve your marketing goals in 2014:
1) Niche Social Media Sites
Snapchat and Vine are two examples of niche social media sites that offer new ways to reach customers this year. If Snapchat’s recent rejection of a $3 billion offer from Facebook is any indication, 2014 will be the year to represent your brand on relevant niche social media sites.
2) Location-Based Targeting
Next year, make an effort to localize your content so that it’s personal and relevant to each of your customers. Build location services into your app to cater content and search results to each user’s exact location. This provides context. For example, Oakley Smart Glass shows skiers their speed, elevation, where their friends are on the mountain, and other relevant statistics.
3) Mobile or Bust
More than one billion people own smartphones worldwide, and 143 million of them are in the U.S. The relatively low price point for these mini-computers allows marketers to reach large portions of the population that previously did not have everyday Internet access. If you’re not there already, you need to design or adapt your website for an optimized mobile and tablet experience in the coming year.
Be sure to check out the full Marketing in 2014 Guide to find additional ideas for your brand’s marketing success!