If you’re in the PR or marketing field, you’ve probably heard of Arment Dietrich CEO Gini Dietrich and the blog she founded, Spin Sucks. The site is a home for communicators to share tips and industry analysis through blog posts, and discuss with others in the field. Now, you can read more insight from Dietrich in the form of a book under the same name.
As I read my galley copy* of Spin Sucks: Communication and Reputation Management in the Digital Age, it became clear that Dietrich not only has vast knowledge of the PR and marketing space, but also business acumen.
All rolled up it presents several learning opportunities for the reader, and her writing style ensures she’s talking with you, not at you.
Whether you’re in business, public relations, marketing or another industry, Spin Sucks will give you an understanding of the importance of guiding and understanding PR and marketing, while also presenting reasons why it matters, and specific tactics and strategies that work.
5 Reasons You Should Read Spin Sucks
1) ↑↑↑ All the Above – It might be the most content to ever be included in a listicle 🙂
2) Depth of Content – Dietrich hits on the usual suspects in our industry, like convergence of media and crisis communications, but also offers a moral outline for your brand. One of the first topics she hits on is why it’s better to tell a compelling story than spin a story for publicity, and she offers a plethora of examples to show you companies that are successfully humanizing their brand through storytelling.
3) Data – Dietrich shares examples and the stats and data behind them. For example, did you know online searches for “D Rose 3” increased by 400 percent when Adidas launched its documentary “The Return,” which focuses on life for Bulls star Derrick Rose post-ACL tear? I didn’t until reviewing Spin Sucks. Dietrich offers tactics and strategies that work, but better yet, she provides stats and information on why they work [and she gets an extra point from me for mentioning a Chicago sports team! #superfan]
4) Past, Present & Future – “If you know whence you came, there are absolutely no limitations to where you can go,” American novelist James Baldwin said. Dietrich looks to the future with an eye on the past, and mentions campaigns from the 1800s to present.
5) Price point – For under $20, Spin Sucks gives you the ability to see inside the mind of one of the top communicators in the industry and hear her advice on how to successfully manage campaigns, brands, and your career.
*Disclosure: Arment Dietrich is a client of Cision, and provided a galley copy of Spin Sucks for review.