Attract new customers with standout social mediaIt’s no secret that social media is the perfect tool to connect, communicate and engage with customers. The real challenge is using your company’s social media marketing to engage new audiences and reach potential customers who may not yet be familiar with your brand. Standing out to new customers in the crowded world of social media – used by every brand from Google and Lady Gaga to your local bakery – isn’t easy. Use these three tactics to increase your audience scope and attract new customers:

1) Feature the Fans.

Ask fans to upload photos related to your product or service with a designated hashtag. User-generated photos, because of social context, expose your brand to their friends and followers as well as yours, encouraging interaction with people who aren’t yet customers. Instagram currently has more than 150 million active users, and studies show that Pinterest can drive more traffic than Google+, LinkedIn and YouTube combined. Use these networks and others to feature your fans and attract new ones.

2) Host a Competition. 

Social competitions, especially those with giveaways, are a great way to encourage new interactions with your brand. Diamond Candles ran a weekly sweepstakes asking web users to “like” their Facebook page in exchange for an entry to win a candle. The company generated a lot of buzz and grew their Facebook page by over 30,000 new fans in less than six weeks.

3) Jump on the Bandwagon.

Do your research and create content that is popular with your target audience. Twitter’s and Facebook’s trending algorithms let you know what your potential customers are discussing. Jump into the conversation and employ the trending hashtag to add your content to search results and lead new customers to your brand’s profile page.

The number of brands vying for attention on social media channels is growing. Stand out from your competition with user-generated content, competitions and relevant content, and attract new fans and customers.

Want new customers? Join “Think Like a Rock Star” author Mack Collier’s webinar on Wednesday, April 9 at 2 p.m. ET and learn how to win customers by turning fans into evangelists. Register now!

About Annemaria Nicholson

I drive go-to-market content, SEO and social strategy for multiple brands at Cision, an earned media software intelligence company.

Your content program is only as good as the stories you are telling. I engage and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I own our keyword strategy and non-technical SEO for the business.

I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017.