Earlier this week, LinkedIn served me an article that got me a little riled up (thanks a lot, LinkedIn). The article was by Jim Altucher, a man who has made a living for himself writing articles and blog posts that people have defined as “edgy,” “real,” “raw,” etc.
This particular article was titled, “10 Reasons You Have to Quit Your Job in 2014.” To say that the article paints a negative picture of the business world as it exists today would be a little like saying the Titanic had a few problems.
There is another side to Altucher’s coin, however. If you work in marketing or PR right now, 2014 could be a fantastic year for you.
The middle class is dead, everyone hates you, you’re easily replaced and you probably hate your job anyway
This is the basic crux of Altucher’s article. If you have ever seen the movie Brazil, this article is somewhat reminiscent of that fictional world.
If you have a job right now, Altucher seems to say, you won’t have it for long unless you’re in the c-suite. Between expensive machines and lower-wage employees, you are being squeezed out of your job. Altucher seems to base this view in part on his own life. He begins the article with a story about how his boss yelled at him and that inspired him to quit.
It’s certainly true that our society is changing. My dad shared an article with me recently about how restaurants long supported by the middle class like Olive Garden and Applebee’s are losing massive amounts of money because the middle class is shrinking so rapidly.
It’s true that when companies had to let people go in 2008 and 2009 they learned how to function without those people and now it seems hard to rationalize adding to the payroll. Everyone is working a little more and a little harder, but no one seems to mind because they’re also making a little more. There is undoubtedly a huge unemployment problem in our society right now.
There is a lot of pressure out there. A lot of people are at a disadvantage now who were doing great 10 years ago. None of those are reasons to toss your job in the bucket in 2014, however. If you’re in marketing and PR, I think this year could be a pivotal one for you, in fact. Why? Here are some reasons:
The need for experience and expertise is increasing
While a lot of jobs were cut during the recession, a lot of bad marketing and PR advice increased over the same period. Companies today that were told to chuck everything except Foursquare are just beginning to realize that they need a more integrated marketing approach.
They need tactics that are going to earn them customers without losing their credibility.
Now is the time when actual tried and true experience is needed more than ever. If you can demonstrate that you know what you are talking about, there are plenty of opportunities to work your magic. Look for the opportunities!
Innovative thinking can’t be faked
Well, real innovative thinking can’t be faked, anyway. Now is a really exciting time for people in the marketing and PR world because ideas are struggling to keep up with the technology.
There are myriads of tactics that have not yet been tried. All of those doors are open to you, and the more you try and succeed, the more you will prove your worth and the more your clients will succeed. That’s pretty solid motivation.
You can measure and report on success
Despite those many gurus who claim things like “ROI is dead,” we are entering a golden age of being able to benchmark, measure and analyze our marketing and PR efforts.
If you know what you are doing, you can now, more than ever, tangibly show the impact you are having for your company or your clients. Just think about Google Analytics as a tiny example of what you can track and demonstrate that could not be done 10 or 15 years ago!
The business world is tougher than it used to be. The world in general is tougher than it used to be. One can’t argue with Altucher on that point. I don’t think there’s any reason to preach to people that they should quit their jobs, and in fact, for marketers and PR people, I think the opposite is true. Now is the time to make the most of your job. There are never-ending opportunities stretching out before you.
I’m excited to be in the marketing world right now. How about you?
Image: ed_needs_a_bicycle (Creative Commons)