Goal setting. Qualitative and quantitative metrics. Predictive analytics. These may just sound like fancy buzzwords, but in the PR space, understanding how to best use these tactics is key to figuring out what is working and what isn’t when it comes to your campaign efforts.

But gathering and interpreting this data can be an overwhelming task—which is why PR pros flocked to Times Square during AMEC Measurement Week in NYC to hear multiple experts in PR and marketing speak about their best practices and advice on using data to measure success.

Luckily, for those who couldn’t make the trip to New York, or for those who weren’t able to attend every session, we’ve got you covered. With our Measurement Week Recap, you will find full video recordings of each presentation, two comprehensive tip sheets, all the best quotes from speakers and panelists including Mark Schaefer, Peter Himler, Chris Penn, Rebekah Iliff, and more.

Measurement shouldn’t have to be difficult. “We don’t have to be fancy, we don’t necessarily have to have super-complicated metrics,” said panelist Shonali Burke, CEO of Shonali Burke Consulting. “We just have to have a clear understanding of what it is we’re trying to achieve.”

Access our Measurement Week Recap to get the insights you can use to create the best strategy for measuring and tracking your campaigns.

About Gina Joseph

Gina Joseph is a features writer for Cision Blog, and is also the digital engagement manager for Cision’s marketing department. She’s a book nerd, Detroit sports enthusiast, lover of cats, lifelong Phil Collins fan, and budding snowboarder. Find her on Twitter @gmg912.