As the biggest single-evening TV event in the United States, the Super Bowl is an enormous opportunity for businesses. This year, companies spent $167,000 per second on commercials during the big game, but how much reaction did that cash generate on social media?
Using Cision Global Insights, we tracked the brands with the greatest share of voice across six product categories.
Do you know where your brand stands against the competition? Cision provides the insights that will keep your brand ahead of the game.
Top #SB50 Influencers
During the Super Bowl, we created the Top 10 #SB50 Social Influencers list using Cision’s Influencer Search.
Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter.
1. Ciro Procuna
Sports reporter at ESPN Deportes
— Ciro Procuna (@cprocuna) February 8, 2016
#SB50 Social Media Oakland #oakmtg #Socialmedia #growthhacker #SDCC Comic Con #tech #vlogger
3. Scott Hanson
4. Tony Bruno
Podcaster, Humorist, Observationist. Live every Wed @CsZPhilly 7-9p
5. Rich Cimini
ESPN NFL Nation reporter
6. Bob Pompeani
KDKA TV Sports Director. 33 years at KDKA
8. David Haugh
9. Vic Tafur
Covering #SB50 for the @sfchronicle
10. Andrew Mulligan