Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here.

When I began my career in 1990, the world was still eight years away from its first Google search, the term “iPhone” was more than a decade away from working its way into the vernacular and tweeting was for the birds. Today, there are an estimated 3.5 billion Google searches per day, 68 percent of US adults own smartphones and of the 313 million active monthly users on Twitter, 82 percent are tweeting via mobile devices. Obviously, a lot can change in 25 years. But it is important to note that disruption is accelerating. Nowhere is this more evident than in marketing and communications.

The rise of social and mobile has completely transformed the media landscape, where individual stories can circle the globe in an instant. The question is, “how can we adapt our strategies as brand marketers and communicators to this new reality?” The answer lies in data and technology.

If we leverage the right analytics and technology, we can become more effective and efficient. I know because I’ve made a career out of reshaping digital, social and mobile marketing on a global scale. I’ve had the honor of holding leadership positions at Data.com, Salesforce.com, RR Donnelley and Jigsaw, leading teams that consistently embraced shifting technologies to blaze new trails.

More recently, I was General Manager and Senior Vice President at Oracle Marketing Cloud, where I orchestrated the industry’s most prolific acquisition strategy. During my time at Oracle, we transformed the company into the No. 2 player in the entire industry in under three years. We grew the business in 29 countries, boasting the highest organic growth rate of all major marketing cloud providers.

It took hard work, smart teams and a willingness to take risks and push limits. Along the way, one thing has always been abundantly clear: it’s never enough to just keep up.

In our business, we serve clients whose success depends on our expertise and foresight. It’s not just about addressing what’s in front of them, but also innovating for what’s coming around the bend.

Evolution isn’t just a part of our industry, it is our industry. Our job is to provide the tools you need to effectively navigate and manage the ever-changing media landscape in real-time.

With this in mind, it was an easy decision for me when the opportunity arose to join Cision’s team. Cision is a company with a proven history of innovating for the future. With the recent acquisition of PR Newswire, Cision is poised to lead the shifting marketing and communications industry. We’re not just keeping up with the industry – we’re setting the standard and raising the bar.

I’m pleased to announce that as of August 8, I have stepped into my new role as Chief Executive Officer at Cision. Expect our continued commitment to enhancing and transforming our solutions to be stronger than ever.

Our strategic vision will continue driving all of us at Cision to develop and deliver the communications platforms, tools and analytics of today and tomorrow.

I look forward to leading the next chapter of Cision’s exciting story and accelerated growth journey.

Feel free to share your thoughts with me by tweeting me @Akeroyd or @Cision.

About Kevin Akeroyd

Kevin Akeroyd oversees Cision's executive management team across operations globally. He has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally.