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Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As the digital world rapidly expands, the number of touch points increases, creating a shift in the modern customer’s experience. As a result, more data needs to be sifted and analyzed to pinpoint which […]
Here are some of the media industry stories we’re following this week: The Big News/New Acquisitions: Vox Media acquires Re/code (The New York Times), Austin start-up Knowingly Corp acquires Gigaom with plans to relaunch in August (Austin Business Journal), Charter Communications purchases Time Warner Cable (Deadline) and TIME adds FanSided to its roster (FanSided). Talking Points: Former Gov. George E. Pataki of New York enters Republican presidential race (CNN), Piers Morgan returns to America’s Got […]
It drives me a little bit crazy – OK, a lot crazy – when I hear PR pros declare they can’t do math; some of them even sport this statement as a badge of honor. Another common disclaimer is that PR pros “went into PR because they didn’t want to do math.” But let’s take a step […]