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Eliot Harrison, president of MCS Healthcare PR and I talked about the importance of analytics in PR and the necessity of collaboration.
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. But what if you’re on the other side of the coin, figuring out how to create content that people will want to share? How do you make something readers will want to put on their timelines?