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June 28, 2017 by Julia Rabin
Ina Fried is a veteran technology journalist who has held roles at a multitude of tech outlets. Read our Q+A with her pitching tips!
June 27, 2017 by Susan Guillory
In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.
June 26, 2017 by Jim Dougherty
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.
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