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Ina Fried is a veteran technology journalist who has held roles at a multitude of tech outlets. Read our Q+A with her pitching tips!
In theory, you know that content marketing is an instrumental component of your brand’s marketing strategy. As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. So, what’s to be done? Should you give up on using content because you don’t have time or skills to develop it? Nay, my friend. There’s a better solution — hire a ghostwriter.
It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers.