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September 2, 2015 by Michelle Vangel
Travelers are a diverse group, which makes appealing to them all challenging. Find out what factors influence travel decisions for millennials, families and retirees.
September 1, 2015 by Ann Feeney
Public relations and data analytics used to be worlds apart. In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. Still, for most variables, data was expensive, limited, lagging or all three. As a result, measuring the impact of public […]
September 1, 2015 by Guest Contributor
Not even executives are perfect, especially when it comes to media interviews. Ace your next interview with Brad Phillips' advice tailored to the C-Suite.