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As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. What are Reasonable Goals? Naturally, you want your press release to attract […]
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Stop fretting. Instead, use any nervous energy as fuel […]
If your target audience is always on the go, how do you reach them? Become accessible by building a podcast strategy. Learn how with Kerry O'Shea Gorgone!