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Here are some media industry stories we’re following this week: The Big News: Bobbi “Krissy” Brown passes away at age 22 (USA Today); Internet reacts to death of Cecil the Lion (Adage); No pardon for Snowden (Esquire); Former Virginia Governor Jim Gilmore announces run for president (Breitbart); Acclaimed crime author Ann Rule passes away (seattlePI.com) […]
It's not a question of if a crisis will happen. It's a question of when...and how your brand will recover. Quickly recover from a brand crisis by following these four steps.
As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. What are Reasonable Goals? Naturally, you want your press release to attract […]