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[Impartiality] is to be distinguished from balance (the allocation of equal space to opposing views) and objectivity (by which journalists usually mean an effort to exclude subjective judgement). Impartiality involves no more than the attempt to regard different ideas, opinions, interests or individuals with detachment. As the legal philosopher Ronald Dworkin says, ‘everyone need not […]
Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Consequently, communicators should reassess which model […]
Most who have worked in the PR industry for a significant amount of time understand how stressful it can be. But why is it that the case? Nova Halliwell says it's largely our own fault.