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How well are you differentiating yourself against your competition? This is as important for brands as it is for presidential candidates. As the Nevada caucus approaches, the differences between both Hillary Clinton’s and Bernie Sanders’ positions are becoming clearer. Messaging is important, and when two candidates hold similar views the nuance and specifics of their […]
Here are the top media industry stories we’re following this week
Oriana Schwindt is a TV reporter for International Business Times and has been with the publication since 2015. She covers topics related to broadcast, cable, SVOD, ad marketplace, content and TV tech and we chatted with her about her pitching preferences. Read on for five poignant tips on how to best get her attention. What […]