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In this week's Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.
Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.