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Social media dominates the communication landscape. In fact, 98 percent of Fortune 500 companies rely on social media. Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success? The key is integration. Successful enterprise social […]
Donald Trump might just win. National social polling Cision has conducted shows that with New Hampshire’s win, Trump is unstoppable. South Carolina’s primary is only two weeks from now, and to beat Trump, Republican candidates need to, in some cases, increase their share of voice by more than 500 percent to beat the billionaire. Cision […]
A PR pro’s job is never done. With constant changes and new things happening every day in the industry, keeping up can be a challenge. But with the right attitude, diligence and a desire to learn, PR pros can focus their efforts and find success. In this interview, Dan Cence, senior vice president at Boston-based […]