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PR isn’t just about selling a product. It’s also about effecting change, promoting stories and making a difference in the world. Erica Archambault McCabe, executive vice president of PR agency Current, enjoys being a part of marketing campaigns that have value. Here, she talks about her beginnings in the world of social work, launching the […]
Donald Trump’s candidacy is a lesson for brands: executives can make great spokespeople but brand advocates should exist at all levels of an organization. Beyond Trump’s official Twitter account, only a large handful of his campaign team have large social followings. As such, few people can speak on his behalf on social media. Trump’s voice […]
Based on the Twitter conversations of New Hampshire residents, Cision data indicates that Republican Donald Trump and Democrat Bernie Sanders will win the Granite State’s delegates thanks to the state’s demographics and strong, sustained engagement with supporters. Last week, we accurately predicted the Iowa Caucus winners based on Twitter share of voice and sentiment data. […]