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February 11, 2016 by James Rubec
If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. Brands should be doing the same, translating commenters into leads, advocates or consumers. Over the last seven days #FeelTheBern has been used more than 525,000 times. That’s 75,000 times a day, or 3,125 an hour. Why hashtags matter When […]
February 11, 2016 by Maria Materise
In PR, there’s no telling what trends will last and what won’t, which means PR pros always need to be on their toes. Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. In this interview, she reveals […]
February 11, 2016 by Katie Gaab
Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. In fact, if you don’t give customers, clients and potential employees a peak at what truly drives your organization, you are losing loyalty, sales and your business’s future thought leaders and valuable role players. How can […]
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