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You probably won't be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Here are five highly important tenants of good PR that should help everyone use any media database more effectively and ensure that the relationship between comms professionals and influencers is mutually beneficial.
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