Slide background About

Cision’s History

As the media landscape changes and Cision constantly evolves to stay more than a step ahead, one thing remains the same—our commitment to helping communicators power their stories.

Humble beginnings

We started as the advertising department of Svenska Telegrambyrån—a company providing press clipping services in Sweden—in 1892. Since then we’ve added a media database, distribution services, comprehensive monitoring, a content marketing platform and media analysis to our product offerings. Over the years we’ve operated under different names such as Observer, Romeike, Bacon’s and Bowdens.

Integrated and rebranded

We rebranded as Cision in 2007. Today, Cision is the market leader in PR software and services, with operations in Europe, North America and Asia and partners in 125 countries.

Inventing tomorrow

We’ve always been the world’s leading source of media research—from our earliest printed media catalogs bearing the last name of our founder Robert H. Bacon, to Cision’s current online database listing more than 1.6 million contacts, outlets and opportunities. Our innovative solutions help PR and marketing professionals plan, connect, monitor and analyze every aspect of their campaigns. Our commitment to innovation is ceaseless, as we continue to create the tools communicators will be using tomorrow to power their stories.

Cision North America’s Timeline

Click through our interactive timeline below for a glimpse into our history.

1932

Founded as Bacon’s Clipping Bureau

1934

Bacon’s Publicity Manual introduced, the nation’s first publication to provide advice to PR practitioners

1952

Bacon’s Publicity Checker—Trade Press directory issued, including names of publications and contact information for editors and reporters

1960

Daily newspapers added to media monitoring services

1970

Press release mailing services introduced

1976

Bacon’s Publicity Checker—Newspaper directory issued

1978–1990

Several specialized media directories introduced

1991–1997

No longer known as a trade press clipping bureau, Bacon’s becomes the leading monitoring company in the United States

1994

MediaSource® CD introduced

1995

Bacon’s acquired by Primedia

1997–1998

In-depth industry specialization focus added to media research

2000

MediaSource® launched as first online media research and distribution service

2000

PR MediaNews—a web-based, daily online newsletter focused exclusively on the media with information on editor changes, magazine profiles and trend reporting—launched

2000

TV closed-captioning monitoring service begins

2000

Internet monitoring service launched; Bacon’s collects web clippings from more than 7,000 news web sites

2001

Bacon’s acquired by Observer AB—based in Stockholm, Sweden and the global leader in the media intelligence industry

2002

Media Pulse broadcast monitoring services acquired by Bacon’s to provide a single source for global print, broadcast and online media monitoring; international media monitoring introduced

2003

Chicago News, a broadcast monitoring service, acquired by Bacon’s; MediaSource® monitoring module launched

2004

MediaMap acquired by Bacon’s to boost research data by adding industry-specific media information

2005

Bacon’s acquires Delahaye (media evaluation and consulting services), and Multivision (broadcast monitoring and analysis), to further develop and expand its broadcast media monitoring and media evaluation services

2007

Bacon’s is rebranded as Cision with the company’s North American headquarters located in Chicago; has 24 other offices nationwide and more than 790 employees

October
2007

Cision campaign management software launched as CisionPoint
available in nine languages and used by 49 of the Top 50 PR agencies, corporations, nonprofits, universities and solo practitioners

2009

CisionPoint wins the 2009 CODiE Award as Best Online News Service

2010

The Cision Social Media Dashboard wins the 2010 CODiE Award as Best Social Media Aggregation Service

2011

CisionPoint wins the 2011 CODiE Award as Best Marketing/Public Relations Solution

2012

CisionPoint wins the 2012 CODiE Award for Best Business Information Resource

2013

CisionPoint wins the 2013 CODiE Award for Best Media and Information Monitoring Solution

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