Slide background About

Cision’s History

As the media landscape changes, Cision is constantly evolving to stay more than a step ahead. For more than 120 years, we’ve been committed to helping communicators tell their stories.

Humble Beginnings

Cision started as the advertising department of Svenska Telegrambyrån—a company providing press clipping services in Sweden—in 1892. Since then we’ve added media database and distribution services, comprehensive monitoring and social listening, content marketing solutions, media analysis, and government relations software to our product offerings. Over the years we’ve operated under different names such as Observer, Romeike, Bacon’s and Bowdens.

Rebranded, Integrated and Expanded

In 2007, we rebranded as Cision. In 2014, we combined with Vocus and added Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact to our family of brands. Today, with more than 100,000 customers and offices in nine countries, Cision is the leading provider of public relations and social software.

Inventing Tomorrow

We’ve always been the world’s leading source of media research—from our earliest printed media catalogs to Cision’s current online database, listing more than 1.6 million contacts, outlets and pitchable opportunities. Our innovative solutions help communications professionals distribute press releases, manage influencer outreach, measure social media activities and analyze the effectiveness of campaigns. Our commitment to innovation is ceaseless, as we continue to create tools, embrace trends and lead the industry toward the future of PR and social media.

Cision’s Timeline

Click through our interactive timeline below for a glimpse into our history.


Cision founded as the advertising department of Svenska Telegrambyrån, a company providing press clipping services in Sweden


Bacon’s Clipping Bureau established


Bacon’s Publicity Manual introduced in the United States, the nation’s first publication to provide advice to PR practitioners


Bacon’s Publicity Checker—Trade Press directory issued, including names of publications and contact information for editors and reporters


Daily newspapers added to media monitoring services


Press release mailing services introduced


Bacon’s Publicity Checker—Newspaper directory issued


Several specialized media directories introduced


No longer known as a trade press clipping bureau, Bacon’s becomes the leading monitoring company in the United States


Vocus established


MediaSource® CD introduced


Bacon’s acquired by Primedia


In-depth industry specialization focus added to media research


MediaSource® launched as first online media research and distribution service


PR MediaNews—an online newsletter featuring information on editor changes, magazine profiles and trend reporting—launched


TV closed-captioning monitoring service begins


Internet monitoring service launched; Bacon’s collects Web clippings from more than 7,000 news websites


Bacon’s acquired by Observer AB—based in Stockholm, Sweden and the global leader in the media intelligence industry


Media Pulse broadcast monitoring services acquired by Bacon’s to provide a single source for global print, broadcast and online media monitoring


Chicago News, a broadcast monitoring service, acquired by Bacon’s; MediaSource® monitoring module launched


MediaMap acquired by Bacon’s to boost research data by adding industry-specific media information


Bacon’s acquires Delahaye and Multivision, to further develop and expand its media evaluation services and broadcast media monitoring


Bacon’s is rebranded as Cision with the company’s North American headquarters located in Chicago


Cision’s campaign management software launches as CisionPoint


Cision combines with Vocus and adds Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact to its family of brands

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