Slide background About

Cision’s History

As the media landscape changes, Cision is constantly evolving to stay more than a step ahead. For more than 120 years, we’ve been committed to helping communicators tell their stories.

Humble Beginnings

Cision started as the advertising department of Svenska Telegrambyrån—a company providing press clipping services in Sweden—in 1892. Since then we’ve added media database and distribution services, comprehensive monitoring and social listening, content marketing solutions, media analysis, and government relations software to our product offerings. Over the years we’ve operated under different names such as Observer, Romeike, Bacon’s and Bowdens.

Rebranded, Integrated and Expanded

In 2007, we rebranded as Cision. In 2014, we combined with Vocus and added Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact to our family of brands. Today, with more than 100,000 customers and offices in nine countries, Cision is the leading provider of public relations and social software.

Inventing Tomorrow

We’ve always been the world’s leading source of media research—from our earliest printed media catalogs to Cision’s current online database, listing more than 1.6 million contacts, outlets and pitchable opportunities. Our innovative solutions help communications professionals distribute press releases, manage influencer outreach, measure social media activities and analyze the effectiveness of campaigns. Our commitment to innovation is ceaseless, as we continue to create tools, embrace trends and lead the industry toward the future of PR and social media.

Cision’s Timeline

Click through our interactive timeline below for a glimpse into our history.

1892

Cision founded as the advertising department of Svenska Telegrambyrån, a company providing press clipping services in Sweden

1932

Bacon’s Clipping Bureau established

1934

Bacon’s Publicity Manual introduced in the United States, the nation’s first publication to provide advice to PR practitioners

1952

Bacon’s Publicity Checker—Trade Press directory issued, including names of publications and contact information for editors and reporters

1960

Daily newspapers added to media monitoring services

1970

Press release mailing services introduced

1976

Bacon’s Publicity Checker—Newspaper directory issued

1978–1990

Several specialized media directories introduced

1991–1997

No longer known as a trade press clipping bureau, Bacon’s becomes the leading monitoring company in the United States

1992

Vocus established

1994

MediaSource® CD introduced

1995

Bacon’s acquired by Primedia

1997–1998

In-depth industry specialization focus added to media research

2000

MediaSource® launched as first online media research and distribution service

2000

PR MediaNews—an online newsletter featuring information on editor changes, magazine profiles and trend reporting—launched

2000

TV closed-captioning monitoring service begins

2000

Internet monitoring service launched; Bacon’s collects Web clippings from more than 7,000 news websites

2001

Bacon’s acquired by Observer AB—based in Stockholm, Sweden and the global leader in the media intelligence industry

2002

Media Pulse broadcast monitoring services acquired by Bacon’s to provide a single source for global print, broadcast and online media monitoring

2003

Chicago News, a broadcast monitoring service, acquired by Bacon’s; MediaSource® monitoring module launched

2004

MediaMap acquired by Bacon’s to boost research data by adding industry-specific media information

2005

Bacon’s acquires Delahaye and Multivision, to further develop and expand its media evaluation services and broadcast media monitoring

2007

Bacon’s is rebranded as Cision with the company’s North American headquarters located in Chicago

2007

Cision’s campaign management software launches as CisionPoint

2014

Cision combines with Vocus and adds Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact to its family of brands

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