Cision Analysis Experts to Discuss Social Media Measurement, Quantifying PR Results At March 2010 Conferences
CHICAGO, IL, March 12, 2010 – Analysis experts from Cision – the leading provider of media analysis, research, distribution, and monitoring services to public relations professionals and other communicators – will discuss how to quantify the impact and ROI of media relations campaigns and the ongoing evolution of social media measurement at industry conferences in March 2010.
Wayne Bullock, Cision’s senior vice president, analysis operations, and Craig Mitchell, vice president, analysis services, will address industry associations on each coast during the third week of March.
Proving PR’s Value – Tuesday, March 23, The PR News PR Measurement Conference, National Press Club, Washington, DC. Mitchell will be a featured presenter at the kickoff panel session that explores measurement best practices and established metrics that help PR professionals quantify the impact of, and return on investment from, public relations campaigns. A 20-year veteran of the journalism, communications and communications measurement industries, Mitchell has planned and managed both campaigns and measurement/analysis programs for major agencies and corporations. For more information on the event, please visit http://www.prnewsonline.com/conferences/MeasurementConference2010.html#agenda.
Editorial Evaluation Metrics for Convention/Visitors Bureaus and Destination Marketing Organizations – Thursday, March 25, The WACVB Destination Tech Summit, Renaissance Seattle Hotel, Seattle, WA. Bullock will join a panel discussion that will discuss the evolving means of measuring the impact of both “mainstream” and social media communications campaigns. Bullock has also spent over two decades in corporate communications and communications research and has developed media measurement campaigns for some of the world’s largest organizations. For details, visit http://www.wacvb.com/pdf/tourismtech/10_TechSummit.pdf.
Cision analysts lead the industry in PR program measurement and analysis, applying the proven measurement methodology to PR campaigns for many of the world’s largest corporations. In addition, Cision is a global leader in social media measurement, through its CODiE Award-winning Cision Social Media Dashboard.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.