Cision Celebrates World Cup With the Announcement of a New Partnership for Africa
Award-winning CisionPoint PR Workflow Software to be Sold Through Partnership With South Africa’s KLEA Media Intelligence
CHICAGO, IL, July 9, 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced a new partnership that will bring CisionPoint PR workflow software and services to the South African market.
The award-winning CisionPoint platform was launched in October 2007 and rapidly became the fastest growing on-demand communications workflow application in the world. It will be sold in South Africa through KLEA Media Intelligence, for which CisionPoint represents an invaluable addition to its suite of real-time communications tools.
Peter Granat, CEO of Cision Europe, highlighted the importance of Africa as the world’s fastest growing market for communications technology: “Given the Internet’s increasingly central role in communications strategies, and the attendant globalization of marcomms activity, it is vital that Cision make its software and services directly available to the African market through its presence in South Africa.
“We are very fortunate that our partner in South Africa, KLEA Media Intelligence, has expertise in both the local markets and Cision’s software and solutions. KLEA CEO Norman Clements was SVP International Analysis at Cision US headquarters in Chicago.”
Clements agreed that the time was right to launch CisionPoint in South Africa. “South Africa is a vibrant emerging market, helped in no small measure by the goodwill and investment from the Soccer World Cup. Our communicators are world class, and they require a world-class integrated platform. With CisionPoint, for the first time everything they need is in one place.”
Cision has 20,000 clients worldwide, ranging from global market leaders, including the top PR agencies, to non-profit organizations, universities, small businesses and freelancers.
Built on a media database of well over a million global media contacts, CisionPoint combines feeds from thousands of global news and social media sources into a dashboard whose functionality has been designed with communications professionals to ensure they manage brands, campaigns and crises in the most efficient way possible.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
KLEA Media Intelligence is a South African media technology and consulting company that monitors the internet for insights and intelligence. As well as developing programmes to exploit the findings for clients principally within the marcomms and investor relations sectors.
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR software, with more than 7,000 customers signed in its first 30 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses.
Winner of the 2009 CODiE Award for Best Online News Service, CisionPoint has been a CODiE Award finalist five times out of a maximum of six possible selections in its two years of eligibility for the awards, sponsored by the Software and Information Industry Association (SIIA). It has been a finalist in four distinct award categories (Best Content Management Solution, Best Online News Service, Best Vertical Market Business Content and Best On-Demand Platform).