Cision Experts to Address Social Media Issues In Upcoming Webinars and Industry Conferences

CHICAGO, April 9, 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced a spring 2010 slate of webinar and conference appearances by two of its experts on the social media revolution.

Heidi Sullivan, Cision vice president, media research, kicks off the appearance schedule by hosting “The Balancing Act: Finding the Right Mix of Traditional and Social Media,” an IABC Web Seminar, on Wednesday, April 14, from 12 noon to 1:30 p.m. EDT (9 to 10:30 a.m. PDT). Sullivan’s 90-minute webinar will help participants make sense of how the different social media platforms fit into a communications plan, how to determine which media types are best for a particular campaign, and how to create compelling content that’s successful across social media. Learn more about, and register for, this webinar.

On April 19th, Sullivan will appear on a panel entitled “Social Media for Internal and Enterprise Use” at Social Fresh St. Louis, a social media conference for marketers at the Millennium Hotel, St. Louis, MO. Learn more about, and register for, this conference.

In addition, she will co-present “Rapid-Fire Reactions: Prepping an Online Crisis Team to Respond in Real Time” with Shashi Bellamkonda of Network Solutions at The Digital Impact, May 6-7, at 101 River Views, New York, N.Y. The Digital Impact is co-sponsored by PRSA and Cision. Learn more about, and register for, this conference.

Jay Krall, Cision global product manager, will present “Engaging with Online Influencers and Measuring Results” at the Canadian Public Relations Conference, June 13-15, at the Delta Regina Hotel, Regina, Saskatchewan. Krall will discuss how to develop a social media strategy, even with limited resources; ways to identify key influencers on a given topic; how to build credibility in online communities; and setting goals and defining success in concrete, quantifiable terms.

“Understanding social media, engaging appropriately with it, and measuring its impact continues to be a hot-button topic for communicators and marketers,” Sullivan said. “Best practices in social media relations evolve on an almost daily basis. These webinars and conferences give us a chance to share our experience and knowledge with communicators and others who are passionate about social media and its game-changing potential to bring communities together.”

About Cision:
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit

For More Information:
Vanessa Bugasch
SVP, Global Marketing