Hertz Increases Productivity Using CisionPoint PR Workflow Software
Rental Car Giant Relies on CisionPoint for Media Research, Press Release Distribution, News Monitoring and Media Analysis
CHICAGO, IL, March 22, 2010 – The Hertz Corporation (NYSE: HTZ), the world’s largest general use car rental brand, today announced its selection of the award-winning CisionPoint integrated PR workflow solution as its communication management platform. Cision is the leading provider of software, services and tools for the media and public relations industry.
Hertz is relying on CisionPoint across all phases of the PR workflow process – to plan PR campaigns and strategy, connect with media and influencers, monitor coverage and analyze results.
“Our communications department has to manage a lot of different tasks simultaneously,” noted Richard Broome, Senior Vice President, Corporate Affairs and Communications for The Hertz Corporation. “In analyzing our needs, it was determined that we needed an integrated and intuitive product– and CisionPoint fit the bill. Since we’ve begun using CisionPoint, the product has met our expectations, providing us with the functionality needed to maximize our efforts.”
Known worldwide as the leading rental car brand, Hertz engages with thousands of media outlets and online influencers. To plan campaigns, Hertz relies on the Cision Media Database, the world’s largest and most comprehensive media research database, which is updated 18,000 times a day. Hertz is also using Cision’s print, online and broadcast monitoring services to track media coverage and CisionPoint’s analytics tools to evaluate and report on media coverage.
Launched in the United States in October 2007, CisionPoint rapidly became the fastest growing on-demand PR workflow dashboard application, with more than 5,000 customers signed in its first 24 months of sales. Cision is currently rolling out CisionPoint as the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, global public relations firms, non-profit organizations, universities, and small businesses.
CisionPoint was selected the Best Online News Service in the 2009 CODiE Awards competition sponsored by the Software and Information Industry Association (SIIA) and has been named a finalist in the Best Vertical Market Business Content category for 2010 CODiE Awards.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.