Cision Introduces Detailed Influencer and Media Research Focusing on the Legal Profession
CisionPoint PR Software Improves Productivity and Effectiveness of PR Professionals and Marketers in the Legal Field
CHICAGO, – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced the availability of comprehensive research data for CisionPoint users on the journalists, bloggers, influencers and outlets who cover the field of law.
Cision also posted its Top 50 list of blogs that cover the legal profession and announced the availability of a free briefing book containing profiles of 40 key contacts and upcoming editorial calendar opportunities in both legal and non-legal outlets, journals and blogs.
The enhanced data profiles in CisionPoint empower marketing and PR professionals to do their jobs better and faster – engaging with influencers, building and sustaining productive relationships, and gaining better results – through the Cision Media Database, the PR industry’s most comprehensive, accurate and up-to-date media research resource.
Cision’s Legal Industry profiles contain up-to-date information about influencers, bloggers, editors, reporters, freelancers and media outlets across 12 key areas of legal specialization – including litigation and corporate, criminal, economic, family, intellectual property (IP), patents and trademarks, real estate, and regulatory law.
Content includes detailed overviews of journalists and influencers, coverage history, biographical information, audio interviews, contact preferences and pitching tips. Twitter handles are included for the growing number of influencers within the legal profession who communicate on social media along with a sampling of their recent tweets.
“Cision’s legal media profiles give PR and marketing people the information and insights they need – comprehensive, complete and organized by specialty – at their fingertips. The Cision database contains thousands of people and outlets who focus on the legal profession and tens of thousands more who cover general news, combined with powerful and easy-to-use news searching tools,” said Peter Granat, President and Chief Operating Officer of Cision North America.
“Cision integrates this best-in-class research with functions allowing marketers and PR practitioners to connect across social platforms, SEO websites and direct e-mail; monitor earned media from news coverage and conversation on the social web; and analyze results. Cision’s Legal Industry Package is the ideal solution for communicators who work in a field that demands detailed and precise research, constant monitoring, and real-time analysis,” he said.
Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. Offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.