Cision Introduces Detailed Influencer and Media Research Focusing on the Legal Profession
CisionPoint PR Software Improves Productivity and Effectiveness of PR Professionals and Marketers in the Legal Field
CHICAGO, – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced the availability of comprehensive research data for CisionPoint users on the journalists, bloggers, influencers and outlets who cover the field of law.
Cision also posted its Top 50 list of blogs that cover the legal profession and announced the availability of a free briefing book containing profiles of 40 key contacts and upcoming editorial calendar opportunities in both legal and non-legal outlets, journals and blogs.
The enhanced data profiles in CisionPoint empower marketing and PR professionals to do their jobs better and faster – engaging with influencers, building and sustaining productive relationships, and gaining better results – through the Cision Media Database, the PR industry’s most comprehensive, accurate and up-to-date media research resource.
Cision’s Legal Industry profiles contain up-to-date information about influencers, bloggers, editors, reporters, freelancers and media outlets across 12 key areas of legal specialization – including litigation and corporate, criminal, economic, family, intellectual property (IP), patents and trademarks, real estate, and regulatory law.
Content includes detailed overviews of journalists and influencers, coverage history, biographical information, audio interviews, contact preferences and pitching tips. Twitter handles are included for the growing number of influencers within the legal profession who communicate on social media along with a sampling of their recent tweets.
“Cision’s legal media profiles give PR and marketing people the information and insights they need – comprehensive, complete and organized by specialty – at their fingertips. The Cision database contains thousands of people and outlets who focus on the legal profession and tens of thousands more who cover general news, combined with powerful and easy-to-use news searching tools,” said Peter Granat, President and Chief Operating Officer of Cision North America.
“Cision integrates this best-in-class research with functions allowing marketers and PR practitioners to connect across social platforms, SEO websites and direct e-mail; monitor earned media from news coverage and conversation on the social web; and analyze results. Cision’s Legal Industry Package is the ideal solution for communicators who work in a field that demands detailed and precise research, constant monitoring, and real-time analysis,” he said.
Launched in October 2007, CisionPoint is the standard on-demand platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses. Winner of a CODiE Award from the Software and Information Industry Association (SIIA) for Best Online News Service, CisionPoint has been a finalist in digital content and software categories every year since becoming eligible for the competition two years ago, including the most recent nomination for the 2011 Award for Best Marketing/PR Solution. CisionPoint is also the recipient of the Product Development of the Year award for 2010 given by the Data Publishers Association (DPA).
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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