Cision Sells U.S. Print Monitoring Operations to BurrellesLuce
CHICAGO, June 25, 2012 – Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, announced the sale of its U.S. print monitoring operations to BurrellesLuce. Cision will continue providing its extensive digital media monitoring services, including online, social and broadcast monitoring, and will continue to expand its other award-winning services including influencer identification, media measurement and analysis.
Peter Granat, CEO of Cision North America, said a declining number of Cision customers have been requesting news clips as they have transitioned to digital media monitoring and other integrated online services. “The market for print monitoring and news clipping services has been steadily contracting and consolidating as newspaper and magazine circulation has declined and readers have moved en masse to the web,” Granat said. “The sale will enable us to continue stepping up our software and digital investments to meet growing customer demand for online monitoring, research and analysis through Cision’s integrated PR workflow application.”
Cision said it expects to complete the transition of all hardcopy print monitoring services to BurrellesLuce by the fourth quarter of 2012 and current customers should experience no disruption in service.
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
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