Cision Partners with Marketwire to Maximize Press Release Distribution Offering
Alliance Expands Distribution Channels, Improves Press Release Visibility and Delivers Robust Analytics for CisionPoint Customers
CHICAGO, March 18, 2013 ––Cision, the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry, today announced a partnership with Marketwire to provide customers with new press release distribution options via the award-winning CisionPoint platform. The partnership allows Cision customers to connect with media, influencers and consumers through Marketwire’s distribution channels, and benefit from increased visibility into press release performance and improved analytics via post-distribution reports.
“Our partnership with Marketwire addresses the changing needs of our customers,” said Peter Granat, president & CEO, Cision. “Customers want to increase the visibility of their press releases and need distribution options that target the media and consumers directly. Marketwire lets customers do all that and more. We’re excited to align ourselves with a company that has over three decades of experience in elevating the message of their customers.”
“Marketwire customers count on us to connect them to the people who help grow their brands and their businesses; an ever-evolving audience of traditional and online media, social networks and influencers,” explains Michael Nowlan, Marketwire’s president & CEO. “Partnering with Cision lets their clients benefit from a comprehensive, customer-centric solution for the distribution and monitoring of press releases.”
As a result of the partnership with Marketwire, Cision customers will immediately be able to take advantage of a number of other benefits, including:
- Distribution to media, financial analysts, online influencers and social networking sites with the ability to target by region, city or nation and overlay reach with relevant industry segments
- Robust analytics that allow customers to monitor page views, clicks, unique visitors, top-referring sites, and the time of day for views, as well as compare the performance of their press releases and save and share reports in multiple formats
- Ability to increase visibility by adding hyperlinks, pictures, audio and videos to press releases
- Social media features that allow customers to easily share their releases on key social media channels such as Twitter, Facebook and YouTube
- Editorial review of releases including a multi-step security process
- Efficiency in meeting regulatory filing and disclosure requirements in the United States and Canada
- Advanced press release SEO features that strengthen exposure in search engines
Cision’s partnership with Marketwire allows its customers to target key influencers and distribute press releases quickly, securely and affordably. A robust distribution network and increased visibility into the performance of each press release will allow Cision customers to monitor their communication efforts and gauge the success of their campaigns.
The Marketwire features and functionality will be available to all Cision customers with the launch of the spring release of CisionPoint.
Cision is a leading provider of cloud-based PR software, services and tools for the marketing and public relations industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision’s tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, is quoted on the Nordic Exchange with revenue of approx. SEK 1.0 billion in 2012. For more information, www.cision.com.
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.
For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Powered by Sysomos, Marketwire also provides industry-leading social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what’s happening, why it’s happening, and who’s driving the conversations.
Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.
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SVP, Global Marketing
Senior Marketing Manager, Marketwire