Vocus Evolves Marketing Suite to Simplify Automation for Mid-Market Businesses
Automated communications workflows, customized lead scoring and a CRM integration makes marketing automation a reality for growing enterprises
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced its Spring ’14 Vocus Marketing Suite updates including an integrated marketing automation solution to attract and engage prospects, nurture and convert customers, and measure and improve campaign effectiveness. Already a leader in multichannel marketing with industry leading tools, this evolution of the Marketing Suite adds three critical components, including automated workflows, lead scoring and a CRM integration.
Since many industry solutions are focused on catering to the largest enterprise customers, the updated Marketing Suite was created to provide mid-sized growing companies with suitable automation options as opposed to the complex, scaled-down versions of large enterprise automation solutions prevalent in the market.
“Growing enterprises need real automation solutions to simplify the core activities that attract quality leads and drive revenue across their multi-channel marketing efforts,” said Vocus Chief Marketing Officer You Mon Tsang. “We’ve seen that the vast majority of mid-sized businesses did not have the resources or personnel to optimize the automation software available in the market. The existing solutions often required adding a dedicated employee or deep technical understanding to successfully implement. Unfortunately, this is not a reality for many businesses. Vocus’ goal with the Spring ’14 update of the Marketing Suite is to bridge this gap by offering an approachable, but comprehensive solution to help bring automation to the masses.”
The updates included in the Spring ’14 release provide marketers with three core automation benefits:
- Workflow Automation: Workflows allow users to automate marketing communications by using workflow logic. They can be used to send an email, add or remove a contact from a list, update a contact record, sync a lead to Salesforce, move the contacts to alternative workflows, or remove the contacts from the workflow.
As with everything, workflows in the Vocus Marketing Suite are designed to be simple to set up and easy to use. The Suite’s workflows enable users to customize every contact’s experience based on how they are engaging with the business. This automates the repetitive and redundant tasks that marketers face every day, saving time and increasing productivity with accuracy. Vocus Marketing Suite was designed with a simple Yes/No logic flow, which makes setting up workflows, even to the inexperienced marketing automation user, painless.
- Lead Scoring: Lead scoring allows a marketer to automatically qualify a lead based on their history, actions and contact information, better aligning marketing and sales efforts. This increases sales productivity by only giving sales leads that are more purchase-ready, allowing sales teams to close more deals and spend less time nurturing leads through the buying cycle.
Lead Scoring in Vocus Marketing Suite is also one of the most approachable designs in the industry, allowing a user to set and customize their lead scores by adding intuitive rules. Lead scores can be as simple or complex as a user needs, allowing qualification by one or many rules.
- Salesforce Integration: The Salesforce sync improves efficiency and communication with a company’s system of record. By syncing a marketing automation system to CRM, a marketer is able to control the customer experience better, while providing better quality leads to sales. This best-of-breed approach is critical in today’s technology-enabled business environment, and allows marketers to interact on the same systems as sales without duplicating efforts.
This bi-directional sync of contacts and leads between the Vocus Marketing Suite and Salesforce lets users maintain the most up-to-date record of a contact seamlessly between the two systems. It also includes custom filters to control which contacts sync.
To learn more about the Vocus Marketing Suite Spring ’14 release, please visit www.vocus.com/software.
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