Adrienne Sheares

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands […]

Adrienne Sheares - April 27, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms […]

Adrienne Sheares - April 14, 2015

Ah, the most wonderful time of year: it’s spring, and it’s also time for Social Media Marketing World! In the […]

Adrienne Sheares - March 26, 2015

Conferences are a nice change in environment compared to a typical day at the office. However, with work still going […]

Adrienne Sheares - March 25, 2015

Between the 24/7 news cycle and the potential crisis looming only 140 characters away, the life of a PR pro […]

Adrienne Sheares - February 25, 2015

In the PR tech landscape, there’s no shortage of content. Between white papers, blogs and social media posts, our audience […]

Adrienne Sheares - February 20, 2015

Social media isn’t just Facebook and Twitter, however those two networks dominate the social PR conversation. Did you know that […]

Adrienne Sheares - January 14, 2015

It’s natural for people to set goals to ensure a better and brighter future. You may have already pledged to […]

Adrienne Sheares - January 6, 2015

If content is king, what does that make content marketing experts? A great, must-follow resource on Twitter! In 2015, content […]

Adrienne Sheares - December 8, 2014

Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]

Adrienne Sheares - December 2, 2014

Real-time PR isn’t off-the-cuff PR. You can’t simply tell the social media manager or intern to monitor trends and events […]

Adrienne Sheares - October 27, 2014

Pumpkin spice is in the air, which can only mean one thing: the holidays are coming. For those of us […]

Adrienne Sheares - October 20, 2014

We searched high and low for a winner of our Future of PR contest and finally have one. We asked you to predict PR’s future, and you delivered. Check out our winner’s prediction as well as a few of our other tip entries.

Adrienne Sheares - October 17, 2014

Thanks to technology, PR has evolved. To survive and thrive in the present and future, you need to know how and when to distribute and amplify content and measure the results. Cision CMO Mark Thabit shows you how.

Adrienne Sheares - October 16, 2014

PR data is like weaving a rug. When you weave the data threads together, you get a clear and full […]

Adrienne Sheares - October 13, 2014
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