Contributors

About Bruce Kennedy

Bruce Kennedy is a social media manager at Cision, where he manages Cision's global brands. Previously, he worked in public relations in tech and entertainment, helping brands from early stage startups to household names like Red Bull, Disney on Ice, Ringling Bros. and Barnum Bailey, Techweek and more.Connect with him on LinkedIn and follow him on Twitter.

#CisionChat: Content Marketing on Social Media

Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.

How Journalists Feel About PR Pros

According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.

Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto

While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

If advertising as we know it is truly dead, what’s next for paid, earned & owned media?

5 Takeaways from the #CisionWorldTour in Chicago

Cision's social media manager Bruce Kennedy gives us five takeaways from the #CisionWorldTour in Chicago.

The Case for Customer Service Marketing: Social Media Marketing World Recap

When the most retweeted man in marketing makes a point, you listen.

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts

Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.