According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.
While technology continues changing every industry I can think of, communications and public relations professionals hold tight to the more poetic side of storytelling. What I want to do is explore the industry’s aversion to change and argue that technology has always changed the art of storytelling without abandoning the art itself.
If advertising as we know it is truly dead, what’s next for paid, earned & owned media?
When the most retweeted man in marketing makes a point, you listen.
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.