Cision Contributor

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Cision Contributor - June 22, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

Cision Contributor - June 19, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands […]

Cision Contributor - June 14, 2017

During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.

Cision Contributor - June 7, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.

Cision Contributor - June 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

Cision Contributor - June 2, 2017

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.

Cision Contributor - May 31, 2017

Jay Baer explains how to listen to customers and embrace complaints.

Cision Contributor - May 30, 2017

The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed with the Panda, Penguin, Pigeon and other updates. The focus was more on the quality of content.

Cision Contributor - May 29, 2017

Scott Stratten explains why employee opinions are their own…and a reflection of your brand.

Cision Contributor - May 25, 2017

Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.

Cision Contributor - May 19, 2017

Neal Schaffer provides insights on how to generate leads from social conversations.

Cision Contributor - May 18, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here’s how to make the most of it.

Cision Contributor - May 16, 2017

Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.

Cision Contributor - May 12, 2017

John Hall’s latest infographic shows what consumers are looking for in brands they trust.

Cision Contributor - April 21, 2017
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