Cision Contributor

How do you transform consumers’ wants into needs, and how do you show them that your brand can fulfill those needs? It’s simple: Identify your audience, and gear your content toward owning the solutions to their problems.

Cision Contributor - January 20, 2017

Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!

Cision Contributor - January 11, 2017

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees!

Cision Contributor - December 15, 2016

If you want to get results from your PR efforts in 2017, it is absolutely essential to avoid the following mistakes — most of these are based on research, and paying attention will surely yield positive results.

Cision Contributor - December 13, 2016

Sarah Clark, President of award-winning PR firm Mitchell discusses how marketers can choose the right influencer to drive their brand success by referencing health brands that have successes using brand influencers.

Cision Contributor - December 6, 2016

Learn how to crack the code of influencer marketing during Heidi Sullivan and Carrie Morgan’s upcoming webinar Influence By The Numbers.

Cision Contributor - October 11, 2016

A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.

Cision Contributor - September 28, 2016

 This is a post by Peter Granat, CEO, Cision. The PR industry is in a period of dynamic change. Technology […]

Cision Contributor - November 4, 2014

This post is written by Breeanna Straessle, Director of Corporate Communications at Cision. Last night, we announced the completion of our union […]

Cision Contributor - October 14, 2014

This post is written by K.C. Brown, general manager, Cision Global Analysts Today I learned a new word that I […]

Cision Contributor - September 16, 2014

This is a guest post by Sharifa Abubaker, product marketing manager at Cision. Putting the customer first has always been […]

Cision Contributor - September 12, 2014

This post is written by Ann Feeney, Information Retrieval Specialist at Cision. Next week we will be kicking off AMEC […]

Cision Contributor - September 10, 2014

The secret of measuring for impact is knowing what is meaningful and can guide decisions.

Cision Contributor - September 2, 2014

This post is by Information Retrieval Specialist Ann Feeney. When it comes to media impact measurement–or any kind of impact measurement–knowing where […]

Cision Contributor - August 26, 2014

This is a guest post by Alexis Isaacs, Senior Account Coordinator at Cision. While we love to get outside perspectives from influencers […]

Cision Contributor - August 21, 2014
1 2 3 12
Copyright © 2017 Cision US Inc.