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How Privacy Conscious Brands Can Gain an Edge on the Competition

We've all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day.

Can I Use That Picture? 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules

Risking your business for a photo is silly. It’s best to get it right the first time. Here's a guide to understanding basic copyright rules for your blog.

To Conquer Consumer Distrust, Turn to Branded Content

For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.

Three Tips to Upgrade and Utilize Your Media List

Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.

How to Grow Your Business With User Generated Content Marketing

New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.

Are Declining Attention Spans Killing Your Content Marketing Strategy?

Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]

Make Habits, Not Resolutions: 6 Practices to Weave Into Your Writing Process For 2018

It’s easier to make a resolution than it is to keep it. Set small habits instead, and see big results.

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any.

Take Your Marketing to the Next Level — Without Facebook

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.

Leverage Your Brand’s Poker Face Into a Competitive Edge

Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on the basis of that attitude.

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

Why Transparency Is the Key to Building Brand Loyalty

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]

How to Harness the Power of HARO For More Earned Media

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever.  […]

Navigating the Video Content Jungle

This video takes the viewer on a journey where they’re confronted by five essential video types every marketer should be considering as they compete for attention in a crowded marketplace.

How to Turn Your Brand Crisis into PR Success with Ease

Social media offers unique marketing and PR opportunities. However, it also comes with a distinct drawback. As much as social media followers love to praise your brand, they won't hesitate to criticize your actions if they have a good reason.

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