Contributors

emily.stulock@prnewswire.com'

About Emily Stulock

Emily Stulock is a Professional Services Consultant at Cision, providing clients with consultative guidance on media monitoring optimization. An avid reader and DIY-er, she enjoys trivia, crosswords, and long walks down the aisles of Home Depot. Connect with her on LinkedIn.

Media Monitoring: How to Plan, Execute and Engage

A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.