According to Forbes, businesses launch a quarter-million new products every year. Upwards of 90% of them fail. That’s a staggering statistic and so we’ve combed through a number of posts and articles to find these five ultra-creative ideas for effective launch campaigns.
Note: The following post was written by Vocus CEO Rick Rudman (Twitter | bio). At Vocus, we’ve always strived to […]
The following is a statement by Vocus CMO Jason Jue: Yesterday, PRWeb learned a press release live on its site was […]
As a marketing, PR and communications pros, we face a daily push for more and more creativity in our strategy, […]
Did you know that Cyber Monday itself may have originally been a PR stunt? Wikipedia says the term debuted in November 2005 in this press release issued by the National Retail Federation. Stunt or not, it’s a huge opportunity for businesses to grab some publicity of their own. Here’s a look at five effective Cyber Monday PR stunts that might inspire you this year.
A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s […]
Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the […]
The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and text to clearly delineate what was advertising and what was editorial. Today however, advertorials have been renamed “sponsored posts” and that distinction isn’t always crystal clear.
A few weeks ago Access Intelligence announced its acquisition of four publications – including Chief Marketer – from Penton Media. This news, which went largely unnoticed, is yet more evidence of a larger and unstoppable trend. PR is becoming central to marketing, while marketing is looking increasingly more like PR.
20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution in marketing. But will those tens of millions of dollars’ worth of publicity drive sales?
What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.