Gini Dietrich

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Gini Dietrich - January 5, 2017

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

Gini Dietrich - November 1, 2016

Don’t think PR can show a return-on-investment? Think again – thanks to the PESO model and its reshaping of the conversation around public relations.

Gini Dietrich - October 6, 2016
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