Contributors

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Measure PR Goals that Drive Real Business Results

If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.

How to Put the Social into Your Public Relations Activities

Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.

Create a Content Hub that Drives PR Results

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here's how to do it.

New Research Provides Independent PR Firm Benchmarks

The Independent PR Survey checks the pulse on the current state of the PR business. Here's what public relations professionals had to say.

How to Gain Executive Buy-In for Switching to the PESO Model

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Using the PESO Model to Drive an Effective PR Content Strategy

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

4 Common Roadblocks to PESO Model Implementation…and How to Overcome Them

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

How the PESO Model Changes PR’s Conversation

Don't think PR can show a return-on-investment? Think again - thanks to the PESO model and its reshaping of the conversation around public relations.