Gini Dietrich

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.

Gini Dietrich - April 18, 2017

The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.

Gini Dietrich - April 11, 2017

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Gini Dietrich - February 6, 2017

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Gini Dietrich - January 5, 2017

Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.

Gini Dietrich - November 1, 2016

Don’t think PR can show a return-on-investment? Think again – thanks to the PESO model and its reshaping of the conversation around public relations.

Gini Dietrich - October 6, 2016
Copyright © 2017 Cision US Inc.