Geoff Livingston

Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start […]

Geoff Livingston - April 2, 2015

Twenty-eight percent of adult Internet users and 22 percent of the entire U.S. population are on Pinterest, according to Pew […]

Geoff Livingston - March 24, 2015

What a wild Brand Bowl it was. Before we declare our winners, let’s discuss several interesting trends that emerged. Many […]

Geoff Livingston - February 2, 2015

It was a prolific start of the week for hackers. Over the weekend, Crayola’s Facebook page started posting off-color remarks of […]

Geoff Livingston - January 13, 2015

It’s time for the new year. PR pros are actively building and deploying their 2015 plans, but they have to […]

Geoff Livingston - December 30, 2014

The giving season is almost finished and by the end of the week most of us will have received our […]

Geoff Livingston - December 23, 2014

WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]

Geoff Livingston - December 17, 2014

The year is coming to a close, and as a result many accolades are being given. While many industry pundits […]

Geoff Livingston - December 9, 2014

Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]

Geoff Livingston - December 2, 2014

The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]

Geoff Livingston - November 25, 2014

Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]

Geoff Livingston - November 18, 2014

When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]

Geoff Livingston - November 11, 2014

PR pros have a fantastic opportunity to put their brand in the spotlight and generate buzz and awareness this Giving Tuesday. Get the five tips you need to succeed on #GivingTuesday this holiday season.

Geoff Livingston - October 28, 2014

Stats are great. When they provide meaningful insights, they’re even better. Geoff Livingston curated seven PR stats from studies that migh convice you to change your PR plans in the near- and long-terms.

Geoff Livingston - October 21, 2014

Your content may get reads, but does it actually make an impact? Altimeter Group’s Brian Solis reveals his secret to stand out content: empathy. See how you can better understand your audience and meet their needs.

Geoff Livingston - October 14, 2014
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