Geoff Livingston

Do you data puke? Google’s Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam’s tips for how to solve data puking…and 10 more of his online PR insights.

Geoff Livingston - October 13, 2014

What’s the future of PR? At Vocus and Cision’s Future of PR conference representatives from Airbnb, Cisco and Orange Silicon Valley weigh in…and showed what steps they’re taking to prepare for it.

Geoff Livingston - October 10, 2014

The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.

Geoff Livingston - October 7, 2014

There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The incredible power video holds on the marketplace.

Geoff Livingston - September 30, 2014

A common mistake with PR is an over-messaged approach to communicating. Corporate messaging means a lot to executives and maybe employees. On the other hand, customers care little about the intricacies of a company. What’s a PR team to do? Here are three suggestions to shift your strategic approach.

Geoff Livingston - September 23, 2014

Apple and U2 managed to irritate millions of people by forcing them to download the band’s latest album. Will that move diminish U2’s brand? Geoff Livingston has the answer. Check it out!

Geoff Livingston - September 16, 2014

How can you do reputation management in an age when everything leaks? Crises are never fun to endure, but these four tips will make getting through a crisis as painless as possible and keep your reputation from getting dinged.

Geoff Livingston - September 9, 2014

Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.

Geoff Livingston - September 2, 2014

The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.

Geoff Livingston - August 21, 2014

Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.

Geoff Livingston - August 19, 2014

Gannett newspapers are the most recent media outlet to split its digital and print assets. What does this mean for PR pros? In the short-term, not much. The long-term could be different. See how the role of PRs may change.

Geoff Livingston - August 12, 2014

Many dream about publishing a book without even understanding the PR benefits. Here are the six ways you can use a business book to promote your business and strengthen your company’s PR.

Geoff Livingston - August 5, 2014

PR pros have many approaches to influencer relations. Some cultivate relationships for months online, and others pitch out of the blue. Use these six tried and true methods for strengthening influencer relationships.

Geoff Livingston - July 8, 2014

Is independent blogging dead? It depends on how you ask…and who you are. Independent blogs that have something to say and don’t necessarily aim to achieve “Mashable nirvana” will survive and thrive.

Geoff Livingston - June 17, 2014

In our increasingly digital world, live events have grown in popularity. See why how live events boost word of mouth marketing, providing benefits that a blog post, white paper or webinar could ever produce.

Geoff Livingston - June 10, 2014
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