Contributors

About Geoff Livingston

Geoff is president and founder of Tenacity5 Media, a digital marketing agency that provides content marketing and social media services. A former journalist, Geoff continues to write, and has authored five books. Follow him @geoffliving.

Creating a Winning Brand: A Q&A With Laura Ries

How have Coca-Cola and Chobani become the dominant brands in their market? Find out the keys to their branding success with a Q&A with branding expert and Demand Success speaker Laura Ries.

The Power of Personal Business: A Q&A With Chris Brogan

What's the next marketing trend? Personal business, says Demand Success speaker Chris Brogan. Businesses that find like-minded people and work for them will create a passionate group of loyal customers.

The Present and Future of Social Media: A Q&A With Tom Webster

The present and future of social media marketing often appears murky. Demand Success speaker Tom Webster of Edison Research uses the latest data to show the path to social media marketing success now and 10 years from now.

The Complete Integration of Social and Media Relations?

Has the integration between traditional reporters and social media channels become complete? Several Washington, DC broadcasters say yes. Here's what that means for your media relations.

Marketing Analytics – A Frank Discussion With Avinash Kaushik

How have web analytics changed? Perhaps no one can better answer that than Demand Success speaker Avinash Kaushik. He explains analytics have evolved and what that means to marketers.

Demand Success and Get the Most Event ROI Possible

Gearing up for a conference? Use these six tactics for before, during and after conferences to drive event ROI to new heights.

Epic Super Bowl Leaves Social Media Audiences in the Balance

Seahawks or Broncos? See which team and players fans are rooting for based on social buzz and sentiment analyzed by the Vocus PR Suite.

The Richard Sherman Shout and Sell

Richard Sherman has proven himself to be a very smart businessman. He gets PR, backs up his bravado and knows how to capitalize on celebrity equity with sponsorships and sales.

Become More Personable, Not a Person

Should brands become people or people become brands? Neither may be the right choice. Instead, employees and spokespeople should focus on becoming a personable brand.

Demand Success with a Razor’s Edge

Ready for the latest announcement of a Demand Success keynote? It's Avinash Kaushik. Let's celebrate with 14 of his quotes for how to achieve success through marketing.

Entourage is Coming to Demand Success

Demand Success 14 will be held this year on June 5th and 6th. The closing keynote on day one will […]

The Real Time Bomb

Real time marketing requires too many factors to succeed, says Geoff Livingston. It might just be better to focus on the fundamentals, rather than trying to capture lightning in the bottle.

Beyond Cause Marketing: Altruism in Disaster Relief

There are times when a cause campaign is about responsible citizenship, rather than mutual reward for brand and beneficiary. Disasters are such times.

What Taco Licking Crisis?

Why hasn't the taco licking crisis derailed Taco Bell's brand? Could it be that online drama doesn't have as much impact as the blogosphere believes?

Events Still Matter for Marketers

In spite of the social era, events still mean quite a lot. People need them to solidify relationships, make new ones, and to create outbound experiences to share online.

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