Brand bashing – calling out brands’ mistakes to make yourself look smarter online – reflects poorly on the criticizer. Here are a few reasons why.
Arianna Huffington keynoted the Vocus Demand Success 2013 conference on June 20, 2013. We asked Arianna to tell the audience […]
I’ve launched a couple of my own companies, and have helped more than a half dozen other brands as well as others’ book projects launch. These are the common approaches I would execute today if I were launching a new company.
Vocus issued its fourth State of the Media Report today, revealing a strong synergy between traditional and social media. What was once an “either or” choice is now a powerful combination.
Brands large and small rely on sponsorship of sporting events, athletes, charities, community, arts, festivals and more. Sponsorium’s new Measuring Global Sponsorship and Community Investment report is a fascinating document that shows what types of sponsorships deliver the most bang for the buck.
How many marketing plans, how many blog posts, how many conversations in meetings or online revolve around tactics? Far too many. Without the sauce of creativity, there’s nothing but bland empty gestures, usually filled with corporate messaging.