About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, contact

Are Social Analytics Right For You?

Finding the edge that puts your business above competitors is a challenge that many companies strive to overcome on a […]

The Difference Between Normal & Delightful Content

What makes one article, image, video or podcast delightful and another fall flat? While it often seems like some mysterious […]

Navigating the Waters of Client Testimonials

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this […]

5 Research-Backed Tips to Significantly Improve Your Public Relations

John Stevens is a marketing consultant, hosting expert and the CEO at Hosting Facts. When he is not consulting with […]

How PR Can Help Build An Organic Audience

Taral Patel is PR Executive at PRmention, a digital PR agency for startups. Just the way organic food is good […]

How A Holistic Approach to Social Media Can Improve Brand Performance

Wondering how umbrella brands manage their communication? Check out MGM Resorts International's holistic approach to content and social media!

Native Advertising: Where Content Marketing and Journalism Overlap

How can native advertising affect your marketing strategy? Check out this post to learn about one of the least understood modern-day marketing concepts.

Do ‘Unorthodox’ Social Networks Have Marketing Value?

Moosa Hemani is an SEO consultatnt at You can follow him on Twitter @mmhemani. Facebook and Twitter come to […]

9 Content Marketing Trends That Will Rule The Roost In 2016

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill, the world’s largest online graphic design marketplace. […]

How to Win at PR: Looking Ahead to a New Business Year

This is a guest post by Courtney Lukitsch. Courtney is the founder and principal of Gotham Public Relations, a 14-year-old […]

Turning Experts Into Thought Leaders

As media channels continue to push out increasing amounts of content (over 1,200 pieces daily via The Huffington Post alone), […]

5 Pet Peeves of Working in PR

Working in PR can be exhausting, especially when people push your buttons. Have a laugh at these pet peeves, then steer clear of making the same mistakes.

5 Tips for Getting Into Live Streaming

The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games […]

5 Things to Consider When Planning Your Video Marketing Strategy

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content […]

How PR Fits Into the Sales Funnel

When it comes to sales, PR has always been thought of as a “top of funnel” contributor. While PR’s impact […]

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