You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out. A well-crafted press release can do just that.
Without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers.
When you’re planning your next blog post’s road trip, think through a plan that will ensure your souped-up content makes a strong impression along the way.
Companies have a story to tell, and the media needs to tell a story. Here’s how to help the media tell a better story.