Katie Gaab

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]

Katie Gaab - January 10, 2017

Garnering earned media coverage is a key goal for every public relations firm. Discover how the NALA partnered with Cision to achieve and prove success.

Katie Gaab - October 21, 2016

To earn customer trust, more brands are turning to influencer marketing. But not everyone is doing it right. Learn how from Heidi Sullivan and Carrie Morgan.

Katie Gaab - October 19, 2016

Now is the time to begin pitching your holiday story. Inform your pitches by following these lead time and deadlines from some of the biggest lifestyle magazines and newspapers.

Katie Gaab - August 19, 2016

Does your brand monitor the media? Without the resulting insights, you won’t be able to fully understand your audiences. Learn how in this post!

Katie Gaab - August 5, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? […]

Katie Gaab - August 4, 2016

Earlier this week, over 100 social media experts, thought leaders and communicators headed to Facebook’s headquarters in Menlo Park, CA […]

Katie Gaab - July 29, 2016

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation […]

Katie Gaab - July 26, 2016

Right now, someone is voicing their opinion, love or distrust on social media. Do you take the time to listen? […]

Katie Gaab - July 25, 2016

Are you even listening to your audience? Don’t miss out on major opportunities to guide your brand. Learn how to filter your audience in this post!

Katie Gaab - July 21, 2016

Almost all communication and PR professionals measure their efforts, but more than half believe they lack the knowledge needed to […]

Katie Gaab - July 19, 2016

In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to […]

Katie Gaab - July 15, 2016

More content does not garner more attention. So what does? Learn how to extend your content’s lifespan using a tri-fold content approach.

Katie Gaab - July 13, 2016

The average person spends 4 hours browsing the web each day. But does your brand stand out from the crowd? Learn to better engage audiences in this post.

Katie Gaab - July 8, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded marketplace and have an impact. But too […]

Katie Gaab - July 5, 2016
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