Entries by Laurie Mahoney

5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”

Back in November I had the pleasure of attending Contently’s Brand Publishing Summit in Manhattan. It was the first time I had ever heard Gary Vaynerchuk speak (or heard of him at all for that matter). Vaynerchuk is a great storyteller and is good at making the information relevant to his audience. He told us […]

Can content marketing rescue publishers?

With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to stay afloat. Brands, on the other hand, have realized that they can no longer wait around in hopes a journalist will have time to read their press release — let alone write about them. Can […]

Optimization: Answers on Content, SEO & Visibility

Recently, I had the honor of cohosting a webinar entitled “Content marketing and the evolution of SEO” with Chad Pollitt from digitalrelevance, a digital PR and content marketing agency. We received so many great questions from our attendees during the webinar. Lucky for us, Chad agreed to tackle some of the ones we were unable […]

Digital Storytelling Webinar – Your Questions Answered

Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, promote and attract your audience to your content. We had some great questions come in during the webinar, but unfortunately couldn’t answer all of them in the time allotted. So we’ve taken some time to answer them here. Q: […]

Content Marketing: How Cision’s Vision and Values can translate to a successful brand strategy

Last year, Cision internally launched a new Vision and Values for our company. Much like a mission statement, there are five total: work passionately, value people, drive innovation, communicate openly, and be accountable. While I’m sure our HR team didn’t have Content Marketing in mind when they were dreamt up – keeping these five values […]

4 reasons blogging is good for business

Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will want to consume and share on a regular basis. So, why is it important for your brand? Relationship Building There is no better way to make your customers and prospects invest in your brand than […]

Time to take another look at Google+ for Content Marketing?

Admittedly, the search engine giant’s social media site didn’t take off the way we initially thought it would, but with all of the upgrades that were made to the site in 2012, it’s a great time to reconsider creating a content marketing plan for Google+. New Rules of Engagement Brands who were looking to connect […]

Content Marketing and the evolution of the press release

I’ve been in the press release industry for over a decade. Yet surprisingly, I’ll be the first to admit that I thought the press release would have been a thing of the past by now.  Because the standard press release format is archaic and overused, companies that aren’t required by the SEC to distribute via […]

Twitter Announces New Policy for Copyright Infringement

Through the end of June this year, Twitter had already issued 3378 Copyright Takedown notices, 38% of which were eventually taken down from the site. In hopes of offering their users more transparency into copyright issues, Twitter announced a new policy in which the microblogging site will now be withholding tweets in question. Section 512 of […]

4 content marketing stats from around the Web #cmworld

The Content Marketing Institute’s annual tradeshow, Content Marketing World, begins today in Columbus, Ohio.  In honor of the event, we thought we’d share 4 stats from around the web to illustrate how content marketing has become an essential part of any PR and Marketing Plan. 61% of people feel better about a company that delivers […]

Savvy Communicator: Q&A with Todd Defren of PR-Squared

Last week, we announced the Top 50 PR and Marketing blogs for 2012. PR Squared was lucky #13 on our list and is commonly found on AdAge Power 150. Todd Defren, the Principal of Shift Communications, started PR-Squared in 2006 and has become one of the most sought after speakers in the PR and Social […]