5 Key Takeaways from Gary Vaynerchuk’s “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World”

Back in November I had the pleasure of attending Contently’s Brand Publishing Summit in Manhattan. It was the first time I had ever heard Gary Vaynerchuk speak (or heard of him at all for that matter). Vaynerchuk is a great storyteller and is good at making the information relevant to his audience. He told us […]

Can content marketing rescue publishers?

With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to stay afloat. Brands, on the other hand, have realized that they can no longer wait around in hopes a journalist will have time to read their press release — let alone write about them. Can […]

Native advertising & content marketing: Breathing new life into age-old industries

Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many corporations feel pressure to evolve to meet the changing times.  With the evolution of media consumption, publishers and advertisers are looking for ways to stay relevant, and PR professionals are trying to find new ways […]

Digital Storytelling Webinar – Your Questions Answered

Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, promote and attract your audience to your content. We had some great questions come in during the webinar, but unfortunately couldn’t answer all of them in the time allotted. So we’ve taken some time to answer them here. Q: […]

Content Marketing: How Cision’s Vision and Values can translate to a successful brand strategy

Last year, Cision internally launched a new Vision and Values for our company. Much like a mission statement, there are five total: work passionately, value people, drive innovation, communicate openly, and be accountable. While I’m sure our HR team didn’t have Content Marketing in mind when they were dreamt up – keeping these five values […]

4 reasons blogging is good for business

Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will want to consume and share on a regular basis. So, why is it important for your brand? Relationship Building There is no better way to make your customers and prospects invest in your brand than […]

Twitter Announces New Policy for Copyright Infringement

Through the end of June this year, Twitter had already issued 3378 Copyright Takedown notices, 38% of which were eventually taken down from the site. In hopes of offering their users more transparency into copyright issues, Twitter announced a new policy in which the microblogging site will now be withholding tweets in question. Section 512 of […]