Chris Lynch

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.

Chris Lynch - September 28, 2017

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Chris Lynch - April 27, 2017

Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.

Chris Lynch - March 29, 2017

The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.

Chris Lynch - November 30, 2016