About Maria Materise

Maria Materise is a content marketing specialist for Cision. Formerly a copywriter, she enjoys creating content that excites and inspires audiences. She is an avid reader, movie trivia geek, Harry Potter fanatic and makeup junkie..

3 Steps to Engaging Influencers on Social

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

4 Ways to Identify the Right Influencers

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Prove Press Release Success With These 3 Key Factors

Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.

Behind the Headlines With Jen Dobrzelecki

Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.

Behind the Headlines With Laura Braden Quigley

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden […]

Behind the Headlines With Nathan Friedman

Nathan Friedman, general manager of Citizen Relations, discusses why brands should always be on the lookout for new ways to innovate.

Behind the Headlines With Steve Majors

Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in […]

Behind the Headlines With Travis Bullard

Travis Bullard, director at APCO Worldwide, shares why communicators should focus more on the preparation before a crisis than the response after a crisis.

Behind the Headlines With Al Comeaux

Al Comeaux, chief communications officer at Elevate, discusses the importance of delivering on your brand promise through authentic communication.

Behind the Headlines With Mark Olson

PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing […]

Behind the Headlines With Peter Shafer

Peter Shafer, partner at Brunswick Group, discusses how brands can stand out from the crowd by engaging their audience in an active dialogue.

Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Learn how AMEC's new Integrated Evaluation Framework can offer your communications strategy a clear, focused process to quantify impact.

4 Essential Elements of a Standout Press Release

If you’re not formatting your press release in a way that appeals to your audience, you’ll fail to gain their attention. Here are four parts each one needs.

Behind the Headlines With Alan Caldwell

If you lack a good story, it won’t matter how you distribute it. Real, genuine messaging is invaluable in connecting […]

Behind the Headlines With Dayna Calkins

If you’re sending boring, generic pitches to every journalist you can find, how can you expect anyone to respond to […]

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