What's New

When hosting or participating in an event, you can’t just hope for the best. You need to plan for the worst. Learn how to include crisis communications in your brand’s event strategy.

Amanda Hicken - August 25, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]

Maria Materise - August 24, 2016

This week we are looking at the most listened to country stations in the US, ranked by Nielsen Audio.

Cision Media Research - August 24, 2016

Your social PR strategy must look beyond Twitter and Facebook. Cision’s 2016 Global Social Journalism Study shows how to reach more journalists on social media.

Amanda Hicken - August 23, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If […]

Jim Dougherty - August 22, 2016

Now is the time to begin pitching your holiday story. Inform your pitches by following these lead time and deadlines from some of the biggest lifestyle magazines and newspapers.

Katie Gaab - August 19, 2016

Brands need to connect with their audiences through effective communication. But how will you send the right message if you […]

Maria Materise - August 18, 2016

Get to know the staffers with their finger on the pulse, because this week we take a look at the top staffers at Business Insider on Twitter.

Cision Media Research - August 17, 2016

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.

Susan Payton - August 17, 2016

Moving around effectively in the media industry can be daunting. How can you become an asset to your next company […]

Julia Rabin - August 16, 2016

While it’s tempting to spend your marketing budget on your most successful tactic, today’s buyers exhibit a high degree of cross-channel behavior.

Jim Dougherty - August 15, 2016

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most […]

Marissa Jambrone - August 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals.

Jason Morgan - August 12, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard […]

Maria Materise - August 11, 2016

In an ever-evolving landscape, communicators must stay on top of upcoming trends. Looking for the latest news in marketing, PR and SEO? Check out these sites!

valerie.lopez - August 11, 2016
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