Cision & Prime Research: Insights That Drive Business Strategies View The Video
Feb 19, 2018
It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.
Feb 12, 2018
Jan 30, 2018
Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.
Jan 16, 2018
Dec 15, 2017
Feb 7, 2018
For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and start thinking like a media company.
Jan 15, 2018
Feb 19, 2018
CisionScoops at The Columbus Dispatch & Crooked Network, Additions at NYT, WaPo, NYLON & CNBC Online
Jenny Applegate departs The Columbus Dispatch, Michael Martinez joins Crooked Network, Kim Murphy named Enterprise Editor at NYT, John Hudson moves to WaPo as State Department Reporter, and more media updates.
Feb 16, 2018