3 Reasons Retirees Are Ready to Travel

What do retirees look for when planning an upcoming trip? Customize your messaging with insights into the factors that entice retirees to explore the world.

read more

5 Brands Share What’s Working in Social Media Marketing

Social Media Marketing
by Guest Contributor / Featured

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. When my friends at Cision suggested we publish a second Social Business Journal, we considered several topics. We arrived at a topic that appeals to every marketer active in social media. In Social Business […]

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

by Susan Payton / Best Practices

If you want to increase the odds of getting a journalist to write about your company’s news, you’ve got to make it incredibly easy for them to do so. To that end, minimize back-and-forth emailing with questions and get them answered in one. Here’s what journalists want to know that you need to include in […]

Bloomberg Gadfly to Welcome Shira Ovide

Updated 7/14
by Cision Staff / Media Updates

Shira Ovide, The Wall Street Journal reporter covering tech companies in San Francisco and Silicon Valley, will leave the paper later this fall to join Bloomberg News‘ new breaking news commentary initiative, Bloomberg Gadfly. Ovide has written for WSJ since May 2008, and has also reported for Dow Jones Newswires and The Star-Ledger. Be the first […]

Top 10 African Travel Blogs

African Travel Blogs
by Cision Staff / Top Lists

Siergiej Miloczkin and Hanna Oksanen contributed to this post. This week’s Top 10 has gone international! Using Cision’s media database and enlisting the help of our colleagues in Europe, we compiled this list of African travel blogs based on Cision’s proprietary research. We then ranked the blogs by comment count during the month of September, as well […]

How to Prepare for the Big Interview: Q&A With Brad Phillips

by Guest Contributor / Influencers

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! To lead up to his Cision webinar, Brad Phillips wrote a blog post […]

Medical Marijuana: What Pharma Companies Need to Know

by Mathilda Joubert / Trends

Medical marijuana is a hot topic in the news and on social media channels. Learn who’s talking, what they’re saying, where they’re located and why it matters.