Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.
Learn how Michelle Damico Communications leveraged PR Newswire’s distribution channels to increase online visibility, influencer pickup, and a client’s book sales.
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
E-books are definitely a proven component of a smart marketing strategy, but are they right for your brand?
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here’s how to make the most of it.
How to understand and make press release analytics work for you.
Last week via Question 2 of the 2017 Shareholder Communications 365 Study, we learned that the majority of institutional investors that hold your […]
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
Be well-informed of the latest Google updates and use these actionable tips to improve your strategy.
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.