Infographic: Super Bowl 50’s Top Brands & Ads

Brands spent millions on Super Bowl ads, but how much social media reaction did they generate? Cision shows which brands controlled share of voice.

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The 3 Brands That Won Super Bowl 50

by James Rubec / Featured

Five million dollars is enough to purchase a 30-second Super Bowl ad, but it’s not enough to ensure it will be a hit with the right audience. Like any communication, Super Bowl commercials are subject to rules that govern the success, failure and proliferation of this high-risk, high-reward communication. In the case of this highly […]

10 Tips to Optimize Your LinkedIn Profile

by Jim Dougherty / Best Practices

LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!

CisionScoop | Randall Barone Out at ABC News

Photo courtesy of Twitter
by Cision Staff / Media Updates

Randall Barone is no longer serving as vice president of programming and development for ABC News.

Top 10 Digital Trends Writers on Twitter

Image courtesy of Pixabay
by Cision Staff / Top Lists

If you are growing tired of the years-old gadgets and find yourself in the need of new tech in your life, there is no shortage of online publications offering the latest news and reviews. Digital Trends will celebrate 10 years of offering news and reviews on some of the most cutting-edge and creative tech out there.

Behind the Headlines with Verónica González

by Maria Materise / Influencers

The stakes for PR are high in the healthcare industry. One wrong step could blow up into a huge crisis. But for Verónica González, the challenges present greater rewards. In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her […]

Native Advertising: Where Content Marketing and Journalism Overlap

by Guest Contributor / Trends

How can native advertising affect your marketing strategy? Check out this post to learn about one of the least understood modern-day marketing concepts.

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