What's New

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017

Get to know Tennessee a bit better by checking out the state’s top newspapers. This week we take a look at the top 10 Tennessee daily newspapers via the Alliance for Audited Media.

Cision Media Research - February 15, 2017

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Cision Contributor - February 14, 2017

In this week’s Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

Julia Rabin - February 13, 2017

Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.

Jim Dougherty - February 13, 2017

Publications like Teen VOGUE, Sex, ETC. and National Geographic Kids appeal to a wide range of interests and have been noted for their coverage of important political, science, books and social issues. This week we take a look at the top 10 teen magazines on Twitter, ranked by number of followers.

Cision Media Research - February 8, 2017

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Gini Dietrich - February 6, 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Cision Contributor - February 3, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Maria Materise - February 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

Julia Rabin - February 2, 2017

The Daily Beast is known for quick-reads, well-reported world news stories and left-leaning opinion pieces. Get to know the writers at Daily Beast with the biggest following on Twitter.

Cision Media Research - February 1, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE’s John Furrier #theCUBE to discuss how the Cision Communications Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more.

Camille Sheehan - January 30, 2017

This week, MJ sat down with us to talk about her career, the strategies she takes to prioritize clients, and setting up her organization for success.

Julia Rabin - January 27, 2017

LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.

Jim Dougherty - January 27, 2017
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