Since its launch last fall, the Cision Communications Cloud™ has empowered PR professionals and communicators to manage their entire communications campaigns from one comprehensive platform. Now, we’re taking that to the next level with the latest product updates.
It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines […]
It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations.
You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right?
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.
Blogging can (and should) do more than just update readers on the latest news and events of the day.
When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in your audience’s time of need.
But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find.
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign.