Comms Best Practices

How Authentic Influencer Relationships Create Remarkable PR

n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

How to Integrate Social Into Media Relations Campaigns

The Power of the African-American Audience

How to Use Social Selling to Build a Positive Brand Message

Three Tips to Upgrade and Utilize Your Media List

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Cision Product News

What PR Can Learn From Digital Advertising

Paid display advertising receives preferential treatment (a.k.a. larger marketing investments) than PR because display advertisements can provide advanced analytics that are desperately lacking in PR.

How to Boost PR Campaigns With Social Data

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Welcome to The New Cision® Blog

How to Harness the Power of HARO For More Earned Media

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Executive Insights

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams to expand marketing's focus on earned media.

The Gap Between Demand for Content and Our Ability to Measure It

Take Your Marketing to the Next Level — Without Facebook

Leverage Your Brand’s Poker Face Into a Competitive Edge

Why Transparency Is the Key to Building Brand Loyalty

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