What's New

Leveraging your HARO placements can increase the reach of the article and further your impact on potential customers. By following these tips, you’ll be able to make the most of your hard-earned media placements!

Cision Contributor - February 22, 2017

This week we’ve revisited the top iHeartMedia stations in the nation.

Cision Media Research - February 22, 2017

Images are an important part of comms and content – but what if you don’t have the resources? We share some of the most popular Photoshop alternatives and how they can help make the creative process a bit easier.

Jim Dougherty - February 21, 2017

When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.

Camille Sheehan - February 20, 2017

This week, Krysten sat down with us to discuss her passion for the industry, the importance of brand personas, and remaining authentic throughout your messaging.

Julia Rabin - February 17, 2017

Get to know Tennessee a bit better by checking out the state’s top newspapers. This week we take a look at the top 10 Tennessee daily newspapers via the Alliance for Audited Media.

Cision Media Research - February 15, 2017

To initiate client love, it’s important that teams dig deep – successful PR professionals get there with clients by being by their side through good times and bad; by knowing the ins and outs of their business; and by providing trusted, strategic counsel along the way.

Cision Contributor - February 14, 2017

In this week’s Behind the Headlines, Spector discusses event planning, how to craft something that will be successful, and the future of PR.

Julia Rabin - February 13, 2017

Here are some of the most useful features of the Google ecosystem that may make your job as a communications or marketing professional easier.

Jim Dougherty - February 13, 2017

Publications like Teen VOGUE, Sex, ETC. and National Geographic Kids appeal to a wide range of interests and have been noted for their coverage of important political, science, books and social issues. This week we take a look at the top 10 teen magazines on Twitter, ranked by number of followers.

Cision Media Research - February 8, 2017

Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.

Maria Materise - February 7, 2017

The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should have little trouble getting the green light to implement the PESO model.

Gini Dietrich - February 6, 2017

The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Cision Contributor - February 3, 2017

How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.

Maria Materise - February 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

Julia Rabin - February 2, 2017
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