What's New

Jim Dougherty explains how Facebook’s unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook’s platforms.

Jim Dougherty - December 5, 2016

Jen Dobrzelecki, executive vice president at M&C Saatchi PR, says to compete in today’s market, PR is more important than ever. In this interview, Jen discusses how brands can get noticed by their audience and why they need to deliver on the promises they make.

Maria Materise - December 2, 2016

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]

James Rubec - December 1, 2016

If you’re feeling the need to keep up with your favorite ABC personalities on Twitter, we’ve got you covered. This week we take a look at the top 10 ABC news personalities on Twitter, ranked by number of followers.

Cision Media Research - November 30, 2016

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

Susan Payton - November 30, 2016

The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.

Cision Staff - November 30, 2016

The greatest opportunity for PR is to take a step back and recognize where the world is heading, where consumer habits are heading and be the first to create the best relationships and solutions.

Jeff Barrett - November 29, 2016

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]

Jim Dougherty - November 28, 2016

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today’s amazing digital marketing world.

Susan Payton - November 22, 2016

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.

Jim Dougherty - November 21, 2016

ProPublica Senior Editor Dan Golden discusses the future of investigative journalism and the personality traits that best lend themselves to the profession.

Julia Rabin - November 17, 2016

Get better acquainted with the Hawkeye state by staying on top of the latest news. This week we take a look at the top ten daily newspapers in Iowa via the Alliance for Audited Media.

Cision Media Research - November 16, 2016

Don’t forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.

Susan Payton - November 16, 2016

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

Guest Contributor - November 15, 2016

Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.

Jim Dougherty - November 14, 2016
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