Comms Best Practices

How to Create a Content Strategy That Enhances Your Earned Media Efforts

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

What Editors and Writers Want From PR Pitches in 2018

Top 10 Marketing & Communications Posts of 2017

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

How to Drive Traffic & Lift Awareness With 8 Types of Content

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Cision Product News

Cision Enters the New Year with Acquisitions that Enhance Media Monitoring and Analysis

Here at Cision® we had a very busy holiday season. On December 20 we announced the acquisition of CEDROM-SNi Inc., a Montréal-based firm specializing in digital media monitoring […]

Welcome to The New Cision® Blog

How to Harness the Power of HARO For More Earned Media

How to Spearhead The Convergence of PR And Marketing

Why Small Businesses Need a Media Database

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Executive Insights

The Gap Between Demand for Content and Our Ability to Measure It

If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?

Take Your Marketing to the Next Level — Without Facebook

Leverage Your Brand’s Poker Face Into a Competitive Edge

Why Transparency Is the Key to Building Brand Loyalty

How to Strengthen Returns from Micro-Influencers

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