What's New

In this post, we show three examples of businesses who have anonymized and aggregated their data to create useful, engaging, and unique content. Using owned data, businesses can identify unique trends and insights about their industry that can drive awareness, leads and sales.

Jim Dougherty - January 16, 2017

Business today operates at the speed of light and it can be overwhelming to ponder how to effectively get things done while driving results. Akeroyd offers a simple tip in this BizcastHQ video interview: simplify and focus on the long term.

Camille Sheehan - January 13, 2017

This week we sat down with Phil to discuss how he is driven by a profound concern for his community and the importance of seeing an increase in diversity in the PR industry!

Julia Rabin - January 13, 2017

With the Grammy Awards coming up it’s a great time to read up on some nominees or some new up-and-comers that you may never have heard of. This week let’s take a looks at the top 10 music magazines by circulation.

Cision Media Research - January 11, 2017

Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results. You don’t want to shoot yourself in the foot, wasting time and resources and having little to show for it. With the following research-backed tips, however, things can be much different in 2017!

Cision Contributor - January 11, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than […]

Katie Gaab - January 10, 2017

Publishing a book can add credibility and authority to your company as well as your personal brand. In this post, Jim Dougherty takes a look at some of the services that are available to produce a self-published book of content for marketing communications professionals looking to bolster their brand.

Jim Dougherty - January 9, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers.

Julia Rabin - January 6, 2017

Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to define an effective plan, and ensure your content will produce measurable results.

Gini Dietrich - January 5, 2017

This week we looks at the top Vox staffers on Twitter, by number of followers. Using Cision’s database, we compiled the list based on Cision’s proprietary research. All numbers were pulled January 4, 2016.

Cision Media Research - January 4, 2017

2016 gave us a snapshot of some of the biggest lessons, insights and trends of the communications industry. Find a review of some of our favorites from the past year!

Julia Rabin - December 27, 2016

In this interview, Vice President of Corporate Communications and Public Relations at PHG Consulting, Caroline Michaud says to be a successful communicator, intentional messaging matters. Caroline sat down with us to discuss travel and tourism brands, and how they must adapt as media changes.

Julia Rabin - December 22, 2016

Stay on top of current events in Massachusetts by following along with the most popular newspapers. This week we take a look at the top 10 Massachusetts daily newspapers via the Alliance for Audited Media.

Cision Media Research - December 21, 2016

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.

James Rubec - December 20, 2016

Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week’s trends article.

Jim Dougherty - December 19, 2016
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